Learn how to create websites that enhance user experience, improve search ranking, and boost sales with this friendly course.
This course will help you understand what users want from a website and how to give it to them! We’ll break down the elements of a good website and show you how to make your own shine.
Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS
What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.
The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.
Create websites that convert surfers into leads and customers
Master personas to satisfy exact needs
Craft Websites that people want to use again and again
11 Lectures
4 Lectures
5 Lectures
8 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
Gute Einführung, aber ohne praktische Beispiele
Thank you so much for this class, it has really taken my A/B testing to the next level.
Contenu toujours d’actualité et pertinent. Bien expliqué et interactif. Merci 😀
Very useful and informative course! I really enjoy it. No matter the course had been recorded and published few years ago all the content is still relevant and very useful. I think this course is useful for anyone in UI/UX design industry starting from newbies to seasoned designers. Everyone will get something from it.
It's a bit dated (2012), its 2017, but the content still seems relevant so far - just very dated examples. I would also advise adding borders to your star rating modal so users know where to click to leave a rating without having to guess...
it's nice and detailed, yet a bit long
Die einzelnen Bereiche werden nicht nur ausreichend detailiert dargestellt, sondern zum Teil auch gut erläutert.
Das gibt einem zusätzliche Hinweise welche Methoden, Techniken und Tools hilfreich sind.
A lot of great insights and practical things that can be applied. Really gets down to the core of concepts and challenged my current thinking.
Clear, concise information and valuable insights
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Amber W.
Took this course based on it saying "last updated 2019" when in fact the material used is from 2002. Very outdated. Still a lot of relevant information but its too old and should probably be removed. I would not advise someone to take this now.