Learn effective mobile marketing strategies to engage users, target segments, and measure campaigns in the growing mobile media landscape.
This course dives into mobile marketing, helping you understand user engagement, craft strategies, and measure campaign success. It’s all about tapping into mobile's massive potential for brands in today’s digital world.
With more and more consumer time spent with mobile devices, how can brands find engagement?
"Learn Effective Mobile Marketing" course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.
With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.
Understand the Mobile Landscape
Create a Clear Marketing Startegy
Target Segments
1 Lectures
5 Lectures
8 Lectures
4 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
I think the course should be updated. It looks like it hasn't changed since 2011 while the mobile marketing industry has been through so many changes since then.
interesting information
Very outdated
quite basic and outdated
This isn't what the title suggests to someone wanting to learn mobile marketing.
It is slightly outdated, but otherwise it covers the main aspects of mobile marketing.
very good
Lecturer was extremely knowledgeable on this subject and obtained some great ideas and insights to use in my business. Thank you
I got the info I needed! Awesome course!
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Tony W.
great info & compelling delivery/presentation.