Enhance your understanding of web visitor behavior to boost engagement and conversions through effective web analytics techniques and strategies.
This Web Analytics Training Course teaches you how to better understand your website visitors and their behaviors. You'll learn to use web analytics tools to boost visitor engagement and conversions, helping you improve your web marketing strategies effectively.
Better understand visitor behaviour on your website to stimulate user engagement and conversions
Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on, and why they leave?
All of this information, and more, is available to you via your web analytics. Unfortunately, for many organizations, web analytics is poorly understood and provides little tangible benefits.
This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is the knowledge that you can use to improve the ROI of your web marketing.
You'll see how to use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads, and sales.
You'll be shown how the science, tools, and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior.
You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.
Take this Web Analytics Training Course now to increase conversion.
Understand How People Arrives to Your Site
Understand How they Behave
Learn How Analytics can Improve your Web Marketing
10 Lectures
5 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
I AM looking for more practle casese.
It is a great piece of. The entire course is detailed and I got real value for money.
good information.
Hands down the most informative course about web analysis. Anyone trying to figure out Google Analytics from beginner to intermediate should definitely get this course. I really enjoy the information and the valuable insight not found in other courses on Udemy.
I've bought several courses on here and by far this is the most enlightening course and STILL relevant!
I enjoyed the data Andrew shared about usage across Facebook, Twitter, Youtube et al to give context to Big Data. I enjoyed the KPI slides and conclusion.
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Sameer S.
I had introduction to analytics as a developer, and was responsible for Implementing analytics on to our e-commerce website.
So I had some faint idea what was this all about, After taking this course now it all started making sense the reports.
I would recommend this course for those who are aware of analytics and wanted to just get glimpse of analytics world.