Learn key strategies for effective web copywriting to engage readers and enhance online marketing efforts through practical techniques and essential tips.
This Copywriting Training course teaches you how to create great content for the web. You'll learn the ins and outs of writing engaging and persuasive copy that grabs attention and holds it, turning casual readers into fans!
Discover the key strategies behind winning content for websites, blogs, social media and email marketing.
Learn How the Web affects how people read online and what can you do to make your writing more effective.
Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave.
Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Writing for the web is different to writing for print and other media. There are various considerations when it comes to language, style, layout, and content.
You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site.
This engaging, practical Copywriting Training course will show you how and help demystify online copywriting. This Copywriting Training Course will demonstrate how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
Understand what Engaging Writing Needs
Learn How The Web Influences The Reader
Plan & Edit Your Copy
9 Lectures
5 Lectures
4 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
Standard stuff at the beginning, with a couple of nice tips but then the last few lectures have been less than ordinary. Fluff.
The course had some good reminders about thinking from the user's perspective rather than your companies. However, there was no mention of SEO or writing for the mobile web, so it seemed a little outdated. Also, the first section just seemed to be a shortened, updated version of the later three sections, so it was kind of like watching the same thing twice.
Haven't learned anything new yet, the course is off to a bit of a slow start. The examples of websites shown also seem incredibly old.
It's simple and insightful
Very engaging speaker, perfect for beginners like me.
very engaging speaker. A did this course twice through and found it a great review. It would be nice to have Pdf downloads.
Pretty good to begin with.
Gave me a lot to think about
Production quality is very good indeed and the teacher is very direct in tackling the issue and helping to reach the goal.
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Lydia V. D. K.
A relevant and useful course for beginner copywriters, but senior/experienced writers will likely find the content to be basic and outdated. Tips include "put key words in bold," "first sentences are important," "proofread your work," and "don't squash content onto the page." The reference websites feel outdated -- they are not fresh, young or modern, and there is not a single reference to Instagram. It's probably great for someone who's just starting out in their career as a writer.