Master email marketing with strategies to improve open rates and engagement. Learn to create effective campaigns that drive business results and attract customers.
This Email Marketing course teaches you how to craft impactful emails that stand out in crowded inboxes. You'll learn to create strategies, engage customers, and improve your communication skills to achieve better business results.
Learn how to use one of the most powerful direct marketing methods to generate consistent business results.
Compared to just about every other form of digital marketing, Email is still the most cost-effective. It can form the bedrock of your communications strategy and 'join the dots between your other online activities.
It is quick, easy to implement, inexpensive, and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve your Open Rate and your CTR (Click Through Rate).
You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets, and design engaging email content that gets delivered, opened, read, and acted upon.
Come out from this course with a clear idea of Email marketing and all the processes you should deploy to write a more persuasive way to attract customers.
From Planning to choose an Email service provider, design your process, build your email list, personalize the copywriting, build a successful landing page, deal with the creative aspect, the offer you might want to put in, and the mobile aspect.
Good emails need a good follow-up that you can do with other supportive activities to finally move more people to their decision journey.
The sending time and the frequency of the emails sent are also fundamental to gain more customers, so tests need to be done to build the best possible strategy for your business. As customers will not spend more than two seconds scanning emails, their attention needs to be grabbed within the first few lines of the email sent.
Plan & Create Effective Email Marketing
Engage Prospects Better
Understand How People Read Emails
12 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
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Good, interesting content. Clear examples, covers lots of areas. Very good as a basic course on email marketing.
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Great course to develop a foundation for email marketing, however, it seems a bit outdated.
I am already following Digital Marketing Management from Oxford Learning and the new Email marketing course is perfect for refining my Email marketing skills and put togheter a detailed plan. Overall a good course!
This course is very comprehensive and detailed. The presenter explains everything in detail and covers everything I need to know about email marketing. I would highly recommend this to anyone wanting to learn about email marketing.
Even if I am working in marketing department and you alwways need to update your skills and above all to understand if you are going in the right direction. Very good Examples!
I have been working with email marketers for years, and also managed small campaigns on my own. I was disappointed by the approach of this course because the instructor did not take a point of view on many of the subjects. Instead, he was more political as an attempt to not be wrong. While "selecting an email service provider is important," he did not even list the different kinds of providers and what the differences are. "Costs are important to consider." Duh? Other than the lack of detailed content within the course, I did think the production value was good. The sound quality and video quality were good, despite having a very "90's theme" design to all of the powerpoint slides.
Overall, this course was a decent one, but I would only recommend it for entry-level email marketers.
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Florentine E.
Structure of the course is irritating. The content of abstract 1 is repeated in abstract 2 and 3 as well....