Search Engine Optimization: Get To The Top!

Learn practical SEO techniques to boost your site's ranking and attract customers. Our course covers essential on-site, off-site optimization, and the latest industry practices.

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Brief Summary

This course will teach you how to improve your website's visibility through effective SEO techniques, focusing on both on-site and off-site strategies. It's all about getting your business found, with practical tips and real-world examples to guide you along the way.

Key Points

  • Learn practical ways to boost your website's ranking.
  • Understand the importance of SEO for your business.
  • Get rid of jargon and learn real strategies—no shortcuts.
  • Explore on-site and off-site optimization techniques.
  • Discover the impact of mobile browsing and social networks.

Learning Outcomes

  • Plan and deploy an effective SEO campaign.
  • Audit your website for SEO improvements.
  • Attract the right audience to your site.
  • Increase your site's credibility and relevance.
  • Navigate the challenges of mobile browsing.

About This Course

Find out practical ways to make sure your site ranks highly for the keywords your potential customers are looking for!

87% of all web user will access information using a search engine so... IF YOU DON'T GET FOUND YOU DON'T HAVE A BUSINESS: MAKE SURE YOU DO


A clear and concise way to learn SEO

Jargon Buster - Real Learning no false "short-cuts."

Plenty of Industry examples and Best practice Search Engine Optimization course will be covered, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focussing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. A concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally, you will be made aware of the implication of the rising of Mobile browsing.

    A Certificate of Completion is Presented to Students who Undertake the Course. 

  • Plan, Deploy, Audit a SEO campaign

  • Understand On- Site and Off Site SEO issues

  • Attract the right audience

Instructor

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Oxford Learning Lab

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.    All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...

Review
4.9 course rating
4K ratings
ui-avatar of Adesanya Michael
Adesanya M.
4.0
2 years ago

I really learned a lot from this lecture.

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ui-avatar of Ajay Ganjoo
Ajay G.
4.0
5 years ago

The definition and content clearly explained. A Good comprehensive course for a fresher in digital marketing. The course major areas to understand. A well defined and presented course.

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ui-avatar of Deepak Kumar
Deepak K.
5.0
10 years ago

I have gone through the whole lectures and its great course for SEO

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