Master PPC strategies to effectively lower ad costs and target your audience with proven techniques and real-life examples from industry experts.
This course dives into the nitty-gritty of Pay Per Click (PPC) strategies. You'll learn how to choose the right keywords, craft compelling ads, and manage your campaigns like a pro, all while keeping costs low. Perfect for marketers wanting to boost their online presence!
Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.
--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------
LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING
A Certificate of Completion is Presented to Students who Undertake the Course.
The Course is Endorsed by The Oxford College of Marketing.
A clear and concise way to learn Pay Per Click
Jargon Buster - Real Learning no false "short-cuts"
Plenty of Industry examples and Best practices
This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
Plan, Deploy, Manage, Audit a PPC Campaign
Optimize your Campaign for Best Results
Dramatically lower the Price of your Adverts
10 Lectures
27 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
I found this course very useful to get good all-round knowledge on PPC with Adwords. Great that it doesn't cover very basic and is more focused on getting the knowledge needed rather step-by-step in the Google Adwords interface.
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Marla M. H.
I like the information and I like the presenter. But no matter how well the information is presented when it is not up to date, it decreases the value of the course. The course has historical value, but I would not trust that it has the most relevant, commercial value. I want to know what is happening in 2015, not what happened two, three years ago.