Master digital marketing through analytics, keyword research, and social media monitoring to understand your customers' buying processes and optimize your marketing strategies.
This course helps you learn how to understand your customers better through analytics, keyword research, and social media insights. It’s all about staying in tune with what your audience is doing and thinking in the ever-changing digital landscape!
Understand your customer buying process: Master Analytics, Keywords research, Social Media Monitoring and Usability
Continuous Marketing research should be the focus of any company.
No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.
   After this course you will be able to answer the following key-questions
In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
What Analytics are telling us about how our customer are using your website?
Are they concerned about Privacy?
What Social Media do they use most and how?
Do you understand the Psychology of your customers?
   Now Digital Marketing Research has made all of this possible without spending a fortune!
Find How To Conduct Digital Marketing Research
Understand The Customer Buying Process
Fine Tune Your Marketing Campaign
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
I expected a deeper level of Information on "Digital Research"
It is a good course.
The course is overall very good. The instructor is very clear, video and audio quality is good, as well as the use of examples.
The information is very basic though, it will give you an overview on the topic of research, but doesn't go that much into the digital marketing part of research.
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Rudi V. H.
It definitely helped that so many references were given. I will make sure to look up the suggested websites, books, etc. that will surely help me in future, especially seeing as I am only starting off now in hopefully becoming one of the best research consultants in South Africa.