Become a Professional DM Strategist by mastering the art of planning, creating, and managing successful digital marketing campaigns that yield consistent results.
This course is all about helping you become a pro at planning and managing digital marketing campaigns. You'll learn the steps needed to create effective strategies that drive results, even on a tight budget. Perfect for those looking to boost their brand and get real feedback.
Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
Campaign planning is the act of putting together a strategy for your marketing activity.
IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.
Planning Correctly a Strategic Marketing Campaign is essential to
Build Consistent Results Overtime
Build Your Brand
Get Instant Feedback and Prevent further Mistakes
But To create a winning campaign you need to
Understand what you are trying to achieve - leads, sales, branding ?
Is there a business case? Use the BOSCARDET method to understand so
Follow the Six Steps to deploy your campaign correctly
Define Key Performance Indicators
Define if you might have some blockages (web site, product etc etc)
Plan an effective Digital Marketing Campaign
Achieve results even with low budget
Learn how to Generate Tangible Results from your Campaign
10 Lectures
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find...
Vey nice but its basic information about digital marketing campaigning
Nice but Basic I think it need to be updated
This is an introductory course on digital marketing campaign where the instructor provides an overview what a digital campaign planning is all about and how to carry it out. This is not an in-depth course but will get you started.
I felt that I got general overview of (digital) campaign planning - but what so many courses lack, and what I think people are looking for (it is certainly what I look for) are more worked-through examples, to help students actually practically apply some of the principles and concepts. One of the most challenging aspects of campaigns is knowing how the different channels interact - when something should be mailed/posted/promoted and for how long - the nuts and bolts of campaign planning that will allow execution. I feel the course lacked this.
NA
Basic campaign knowledge
myślałam, że będzie więcej przykładów
Sounds too general
Great overview of Integrated Marketing Plan structure and execution
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Sumarie D. P.
Very basic information. Good foundation, but can really do with an update. Seeing that Digital marketing has changed SO much in the last few years.