Differentiate or Die

Learn the essential strategies of differentiation in business to stand out, gain recognition, and increase authority with our comprehensive course.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course teaches you how to stand out in business and sales by focusing on four key requirements: Capability, Creativity, Courage, and Your Attitude. Master these, and you'll differentiate yourself from the competition, gaining recognition and success.

Key Points

  • Standing out is essential in business and sales.
  • There are four main requirements for differentiation: Capability, Creativity, Courage, and Your Attitude.
  • Fulfilling these requirements leads to more recognition and business success.
  • Identifying your unique capabilities helps in crafting your personal brand.
  • Courage is needed to really show off your uniqueness.

Learning Outcomes

  • Understand the importance of standing out in a competitive market.
  • Identify and leverage your unique capabilities for your brand.
  • Develop creative strategies to showcase your personal brand.
  • Cultivate the courage to promote yourself effectively.
  • Improve your overall business recognition and authority.

About This Course

In business and sales, standing out is do or die. This course is your complete how to for differentiation success.

  • Stand out or be forgotten. 

  • Show off or get crushed by your competition. 

  • Differentiate or Die.

In this course, we go over the 4 requirements of differentiation:

  1. Capability

  2. Creativity

  3. Courage

  4. Your Attitude

If you can satisfy these four requirements, your ability to stand out and show off will differentiate you from the rest.

That means more recognition, more authority, and more business.

  • Identify your unique areas of capability

  • Apply your creativity to your personal brand

  • Get the guts to stand out and show off

Instructors

Profile photo of Andy Horner
Andy Horner

Both a communication artist and sales champion, Andy invents and imparts breakthrough ideas to inspire salespeople and business owners to communicate at a higher level and succeed on their own terms. He demystifies the world of self- marketing that every front line business person is now required to master. Andy, CEO at Ace of Sales, is the inventor, product manager,...

Instructors

Profile photo of Jeffrey Gitomer
Jeffrey Gitomer

The master of selling and customer service, Jeffrey Gitomer, is the author of the top selling sales book of all time, "Little Red Book of Selling," as well as 11 other best-sellers. Jeffrey, a "Speaker Hall of Fame" presenter, trains salespeople at his entertaining, educational, and riotously funny sold-out public and corporate seminars all over the world. Hundreds of thousands...

Review
4.9 course rating
4K ratings
ui-avatar of Lionel Sim
Lionel S.
5.0
6 years ago

Straight to the point and though the duration is short, took down alot of notes and the steps can be implemented straightaway!

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ui-avatar of Kunal Kalra
Kunal K.
4.5
7 years ago

It was really nice.

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ui-avatar of Anonymized User
Anonymized U.
3.5
7 years ago

Need more examples for clarity

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ui-avatar of Anonymized User
Anonymized U.
3.5
7 years ago

Intriguing, but a lot of info I have seen in other seminars

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ui-avatar of Venkata Raghavacharyulu Chilakamarri
Venkata R. C.
4.0
7 years ago

good and to the point explanations

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ui-avatar of Precious Emechebe
Precious E.
5.0
7 years ago

I am totally overwhelmed by the depth and analysis provided in this course. Short but impactful. This is life changing...Wow! my capability could actually grow me to becoming an expert...Thank you

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ui-avatar of Mark Stevens
Mark S.
5.0
7 years ago

MAKES SENSE

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ui-avatar of Marisa Dalla Gassa
Marisa D. G.
5.0
7 years ago

very dynamic

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ui-avatar of Kim Champagne
Kim C.
5.0
7 years ago

Very informative.

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ui-avatar of Juddy Njoroge
Juddy N.
4.5
7 years ago

This is a must for survival and growth. Give value first!

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