Laurel Papworth
Instructor
Laurel Papworth is a skilled instructor known for providing valuable insights and expert guidance to learners seeking to enhance their knowledge and skills.
Your Social Media Toolbox: Schedule, Autofollow & Automate
Learn to automate and schedule social media content efficiently, using tools like Hootsuite and Buffer. Ideal for businesses, government, and non-profits.
via
Udemy
Brief Summary
This course helps you master social media automation. You'll learn to save time by scheduling and posting content on platforms like Facebook and Twitter using various tools. It's focused on practical, low-cost solutions, perfect for businesses and organizations.
Key Points
- Learn how to save time with social media tools.
- Understand autoposting and autoscheduling on Facebook and Twitter.
- Explore social media dashboards like Hootsuite and Buffer.
- Experiment with automation software for autofollowing on Twitter.
- Discover optimal times for posting using Facebook Insights.
Learning Outcomes
- Gain skills in automating social media posts and schedules.
- Become familiar with popular dashboards for social media management.
- Learn how to utilize insights for effective posting times.
- Develop strategies to manage followers on Twitter efficiently.
- Understand the limitations and solutions for social media automation.
About This Course
Save time with social media tools to Automate & Schedule content, Followers, time Facebook Twitter Google Plus LinkedIn
This is a Corporate course for Business, Government and Not for Profits: Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation - Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.
This course uses many free (e.g. IFTT) freemium (Hootsuite) and low monthly fee tools (meetedgar). We do NOT look at the $40,000 a month tools (use your account manager to give you free training if you are paying that much!). Please do not buy ALL the tools mentioned here - investigate a few and use a mix of free to $25 a month, ones.
Facebook recently (May 2015) changed the API (the way tools talk to Facebook) and removed access to posting to groups you are NOT an admin of. I am investigating other solutions, but at the moment NO tool has access to automate posting to a group where you are a member, not an Admin.
Thank you John! "Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it." (from Twitter)
Consider Best Times to Be On Social Media
Investigate Facebook Insights To Find When To Schedule
Learn to Schedule Facebook and Twitter Natively
Course Curriculum
8 Lectures
4 Lectures
2 Lectures
1 Lectures
1 Lectures
1 Lectures
Instructor
More Courses By Laurel Papworth
Review
Juliette B.
Very Informative course.
I learned a lot.
The instructor is very knowledgeable and gave a lot of resources.
Thank You
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Patricia R.
from what I have seen this course was created a couple of years ago - would be nice to have an updated course.
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Caria W.
Laurel goes out of her way to explain the ins and outs of Social Media and how to strategy. Very informative. I love how I can revisit the course whenever I want to. It's well worth the investment!
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Alex R.
The content of the course is good, although with the pace of new stuff coming in the field it does not seem to be on top of current trends (which is quite difficult, admittingly). The author is nice, funny and engaging. The lessons are well designed and produced. The main downside is that most tools on display in the course are pretty expensive. Most of the tools have a free account which is normally severly crippled. Fair enough, but if you are going to subscribe on many of the tools using the cheapest plan that is useful, then get ready to shell out 1.000+ bucks (per year!). Given, the tools are powerful and if you are - like the author - a professional making money on social media, they might be well worth it. For everyone else it's going to be an expensive hobby.
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Kim
I thoroughly enjoyed completing this course and it kept me engaged right to the very end. The content was very in depth and very well presented. Although I knew of some of the recommended sites that were talked about in the course I did not realise just how much they could help me. Thanks very much for this information and I highly recommend this course to others.
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Sophia P.
Even though I already use just about 90% of the automation tools she mentioned, it was useful learning some of the hidden tools and advanced actions available. It was also great getting her perspective on different ways to use the automation tools, a lot that I didn't think of or consider. If i had to give one negative comment it would be that the beginning was really slow, I actually found it a bit hard to keep my eyes open, but once we really started getting into the deep end I was able to focus more.
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Dave W.
if you like to automate your social media account, this is the course to go for
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Majo J.
Are you looking for an interactive instructor? Someone who has humor & can humanize what could be for social media beginners boring & overwhelming, this course is for you. If you have some experience, you can take this in one sitting or for a complete beginner, perhaps in sections - so that you can put into action what you learned then go into the next segment. Thanks Laurl for making it engaging! I'm excited to try!
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Rod A.
This was a very useful course in terms of the tools it shows you. The teacher knows what she is talking about and she is really enjoyable. I most certainly recommend it :)
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Caroline E.
You will get to know many tools to automate your social media work. You also will get answers to your questions, soon. I enjoyed the course very much and I think Laurel Papworth is a very good teacher and social media influencer you don´t want to miss out.