Laurel Papworth
Instructor
Laurel Papworth is a skilled instructor known for providing valuable insights and expert guidance to learners seeking to enhance their knowledge and skills.
SOCIAL MEDIA AUDIT for Corporate & Government - Facebook etc
Learn to conduct social media audits for Facebook, Twitter, Instagram, and LinkedIn with expert guidance and practical tools in this intensive three-day course.
via
Udemy
Brief Summary
This course teaches you how to perform a social media audit using tools for Facebook, Twitter, Instagram, and LinkedIn. With step-by-step videos and templates, you’ll be ready to create strategies and documents for clients or projects.
Key Points
- Learn to conduct a social media audit for various platforms.
- Understand Facebook Insights, Instagram analytics, and Twitter metrics.
- Use downloadable templates and video tutorials for your audits.
- Set KPIs and develop strategies based on your findings.
- Ideal for businesses, government, nonprofits, and students.
Learning Outcomes
- Ability to perform a comprehensive social media audit.
- Familiarity with analytics tools for multiple platforms.
- Skills to set KPIs for social media channels.
- Capacity to develop a social media strategy post-audit.
- Experience in using templates and resources for audits.
About This Course
Social Media AUDIT & BENCHMARK of Facebook Pages & your Groups, Twitter, Instagram with Laurel Papworth
This is a Corporate course for Business, Government and Not for Profits also For my Uni Students (business), 3 Day Intensive students and really any social media consultant (advanced) who wants to do a quick benchmark of multiple social media platforms analytics and measurements in preparation for pitching to a potential client, speaking to a new client or reviewing standard practices in Social Media before developing a full analytics and measurement report. While this course is not a social media measurement and analytics course it does introduce tools such as Facebook Insights, analytics for Instagram and LinkedIn groups and Facebook groups as well as Twitter's new Analytics tool.
My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. This course will allow YOU to do that Social Media Audit, with step by step video tutorials, a downloadable Social Media Audit template and indepth information on what tools to use for not only Facebook Page Insights but also Facebook Group analytics, LinkedIn Group analytics, Twitter, Instagram and so on.
Facebook Pages Insights
Facebook Groups analytics
LinkedIn Profile measurement
LinkedIn Group analytics
Twitter measurement (tweets and followers analytics)
Instagram insights and analytics
At the end of this course you'll be able to undertake an audit and develop a document in readiness for strategies and further work. If you have any questions, please ask in the Discussion area - I love questions! :)
LIVE: Feb 24 2015 FYI Uni, Organisations & 3 Day Intensive students: this is the audit to bring to class.
Collate All The Necessary Data For A Social Media Audit
Go Indepth into Facebook Insights and Twitter Analytics for data
Use 3rd Party Tools for insights into LinkedIn Groups and Facebook Groups and Instagram publishing
Course Curriculum
4 Lectures
Instructor
More Courses By Laurel Papworth
Review
Violeta O.
Some of the information is outdated. Facebook pages changed, so it's hard to find the information that tutor is talking about. Instead of getting an understanding it causes more questions.
I went through checklist, but not sure if it is enough to get an understanding of social media audit benchmark.
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Chan L. C.
A bit outdated.
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- Not helpful
Isaac S.
Course was well structured and informative.
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- Not helpful
David &. J. P.
Great for beginners with a logical step by step format, and excellent for "old hands" who might be playing catch-up, or not using the networks to full advantage.
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- Not helpful
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Anonymized U.
Would like it to be more detailed but instructor indicates it is prep for a class. By this alone I don't feel that I could audit a Facebook page in its entirety. How do I propose this audit to someone? What does all this mean? This provides information but doesn't give the overall.