This course dives into the secrets of viral marketing, teaching you why some ideas hit big while others flop. With a mix of real-world examples and essential marketing principles, you'll learn how to create buzz around your startup or talent.
Viral Marketing Secrets for Startups, Artists and Entrepreneurs
Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?
Are you creating ideas that spread ... or that wither on the vine?
I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.
Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"
In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:
Examples of Viral Ideas and Buzz Marketing
The Six Elements of Marketing That Sticks
The Five Stages of Adoption
Three Steps to Viral Marketing
The Secret Behind 'The Secret'
Tipping Points and Critical Mass
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
Plus, it comes with a 30-Day, Money-Back Guarantee!
Know the Six Elements of Marketing Ideas That Stick
Understand the Five Stages of Consumer Adoption
Act on the Three Steps to Viral Marketing
8 Lectures
10 Lectures
4 Lectures
6 Lectures
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the...
The explanation was quite easy to understand, great examples are given to understand and relate better. Though I knew a lot of things already it made my knowledge more clear.
Perfect!
Awesome !
It wasn't a very good match for me because what I'm trying to market is my music in the form of concerts and CD:s. I market my concerts mainly (so far at least) to schools, kindergartens, homes for old age people, hospitals, libraries and such. At these, of course, it's not very easy to sell more than one cd every now and then.
I was trying to think of ways how to apply the ideas shown, to my marketing of my stuff. Not sure (yet) how I would do it. Film people kissing each other while listening to my (admittedly strange, but perhaps also mostly low-volume) music? Remembering cat videos always are popular, I might of course film people cuddling cats? There are three cat-named songs (instrumentals) on my first kantele (The national instrument of Finland) album, but none on the upcoming one, so I'm not sure how to connect these ideas.
Interesting how you put into six elements the parts of a viral video.
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Soren N.
great tips