This course teaches you how to craft exciting news hooks and story ideas to grab media attention. With insights from a music journalist, you'll learn how to connect your musical identity to what the media loves, leading to awesome exposure for your work.
How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure
Learn How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure!
To really get the media exposure you deserve, you must get inside the heads of journalists, bloggers, and music reviewers. You need to understand life from their perspective and what gets their attention (as well as what ticks them off).
Only then can you craft the news hooks and story ideas that will lead to mega exposure for your music.
Here’s what you get inside this course:
Lesson 1 — Your Expanded Definition of Journalism and the Media. We start with an important overview of what media and publicity are, and how the landscape has vastly changed in recent years.
Lesson 2 — An Insider’s View of the Music Media. Here I reveal what I learned during my 10 years running a music magazine. These are the crucial perspectives most self-promoters completely miss. Once you know what matters most to journalists, you’ll get a LOT more press.
Lesson 3 — The Power of PR Headlines and Subheads. In this lesson we take a deep dive into “news hooks” and “story ideas.” I critique several press release headlines to show you how to distill the essence of your pitch into as few words as possible.
Lesson 4 — The “Indirect Method” of Media Exposure. Very few “experts” teach this method of getting publicity, especially in the music world. If you truly put this untapped technique into action, you would double or triple your media exposure.
Lesson 5 — Twelve Questions to Help You Uncover Stellar News Hooks. Sometimes artists are too close to themselves to see all the media-friendly aspects of their lives and careers. Use these 12 simple worksheet questions to uncover the hidden gold in your story.
The bulk of the course is delivered via audio lessons with accompanying worksheets.
By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love
You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result
You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way
5 Lectures
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the...
Great !!
Would have preferred a lot more depth. I felt there was too much fluff. bob obviously knows what he's talking about but I need loads and loads of info.
Working up to this course I had some ideas about music publicity, but Bob's advice not only cemented my ideas but enlightened me to others. 5 Stars!
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Orji A.
It's audio