Brief Summary
This course teaches musicians how to harness the holiday season for sales and bookings. It’s filled with creative ideas and proven strategies to help artists sell more music, book shows, and create awareness while spreading good vibes. Super helpful, right?
Key Points
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20% of music sales happen in the last six weeks of the year.
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Many artists miss out on holiday revenue opportunities.
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Strategies include Black Friday/Cyber Monday tactics and local sponsorships.
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SEO tricks help improve visibility during the holiday season.
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Hands-on worksheets help create a custom marketing plan.
Learning Outcomes
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Learn how to sell more music and boost holiday profits.
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Discover effective ways to book Christmas shows.
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Understand how to spread good will and awareness.
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Access actionable strategies through bonus interviews.
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Craft a personalized holiday music marketing plan.
About This Course
Book More Shows, Sell More Music, Make More of an Impact This Christmas, Hanukkah and Holiday Season
The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year.
The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE!
Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year!
You'll learn:
How one indie artist generated $3,000 in sales from one simple idea
How to sell 5 to 10 copies of your CDs at a time
Black Friday / Cyber Monday sales strategies
How one band got a local micro brewery to sponsor their new Christmas single
An essential aspect of your holiday music album that could triple your sales
The overlooked holiday sales dates most marketers miss
How one trio sells more than 1,000 tickets to its annual holiday show
SEO ninja tricks to help music fans find you during the holidays
This course has three parts:
How to Sell More Music and Make More Money This Holiday Season
How to Book More Christmas Shows and Create Profitable Annual Holiday Events
How to Create Awareness and Spread Good Will During the Holiday Season
The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan.
Bonus audio interviews with:
Jeffrey Paul Bobrick, who raised $6,000 with a Chanukkah song Kickstarter campaign.
Debbie Fortnum, a bestselling indie artist in Canada, who shares success tips for developing lucrative relationships with retailers.
Katey Laurel, a Denver singer who profits from Christmas shows and an ingenious multi-songwriter holiday event.
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
Plus, it comes with a 30-Day, Money-Back Guarantee!
By the end of this course, you will realize the full range of music marketing opportunities available to you during the holidays
Have an overflowing checklist of holiday music money-making options
Have everything you need to craft a marketing plan and sales strategy to profit from the lucrative holiday season year after year
Andrew B.
Bob rocks! He has a great personality and style; he motivates with awesome knowledge!