Holiday Music Marketing (Christmas, Hanukkah & More)

Unlock holiday music sales potential with creative strategies and success stories. Learn to book shows, sell more music, and make a lasting impact this season.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course teaches musicians how to harness the holiday season for sales and bookings. It’s filled with creative ideas and proven strategies to help artists sell more music, book shows, and create awareness while spreading good vibes. Super helpful, right?

Key Points

  • 20% of music sales happen in the last six weeks of the year.
  • Many artists miss out on holiday revenue opportunities.
  • Strategies include Black Friday/Cyber Monday tactics and local sponsorships.
  • SEO tricks help improve visibility during the holiday season.
  • Hands-on worksheets help create a custom marketing plan.

Learning Outcomes

  • Learn how to sell more music and boost holiday profits.
  • Discover effective ways to book Christmas shows.
  • Understand how to spread good will and awareness.
  • Access actionable strategies through bonus interviews.
  • Craft a personalized holiday music marketing plan.

About This Course

Book More Shows, Sell More Music, Make More of an Impact This Christmas, Hanukkah and Holiday Season

The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year.

The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE!

Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year!

You'll learn:

  • How one indie artist generated $3,000 in sales from one simple idea

  • How to sell 5 to 10 copies of your CDs at a time

  • Black Friday / Cyber Monday sales strategies

  • How one band got a local micro brewery to sponsor their new Christmas single

  • An essential aspect of your holiday music album that could triple your sales

  • The overlooked holiday sales dates most marketers miss

  • How one trio sells more than 1,000 tickets to its annual holiday show

  • SEO ninja tricks to help music fans find you during the holidays

This course has three parts:

  • How to Sell More Music and Make More Money This Holiday Season

  • How to Book More Christmas Shows and Create Profitable Annual Holiday Events

  • How to Create Awareness and Spread Good Will During the Holiday Season

The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan.

Bonus audio interviews with:

  • Jeffrey Paul Bobrick, who raised $6,000 with a Chanukkah song Kickstarter campaign.

  • Debbie Fortnum, a bestselling indie artist in Canada, who shares success tips for developing lucrative relationships with retailers.

  • Katey Laurel, a Denver singer who profits from Christmas shows and an ingenious multi-songwriter holiday event.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

  • By the end of this course, you will realize the full range of music marketing opportunities available to you during the holidays

  • Have an overflowing checklist of holiday music money-making options

  • Have everything you need to craft a marketing plan and sales strategy to profit from the lucrative holiday season year after year

Instructor

Profile photo of Bob Baker
Bob Baker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the...

Review
4.9 course rating
4K ratings
ui-avatar of Andrew Bushard
Andrew B.
5.0
6 years ago

Bob rocks! He has a great personality and style; he motivates with awesome knowledge!

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ui-avatar of Rosalee Moore
Rosalee M.
5.0
6 years ago

Instructor gave ways to sell my Christmas music. Thank you Bob!

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ui-avatar of Elan Chalford
Elan C.
5.0
8 years ago

Solid info, well presented.

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ui-avatar of Robin Brock
Robin B.
5.0
8 years ago

Bob Baker always has really great ideas to help you promote. They're usually quite simple and doable. I highly recommend this course.

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ui-avatar of Roy Justice
Roy J.
5.0
8 years ago

Bob gives a lot of 'do-able' ideas and examples that inspire me to find my own niche for this type of selling. He has a very down-to-earth approach that makes me believe that I can do this, too! I appreciate the multi-media aspect of the course, and the variety of artists sited as examples to follow. I'm anxious to begin implementing some of the ideas that should work for me. This course has also opened up potential markets in areas that I didn't know existed, and, by thinking 'outside the box', I realize that there may be a much larger market WITHIN the market that I am connected to that did not show much promise for sales, and occupies much of my time during the Holiday Season. I do a lot of retirement community work where I go to many facilities that do not allow sales to the residents (unless they are in the Independent Living Community). However, what this course opened up for me was marketing to the FAMILIES of the residents through newsletters and in-house publications! I'm well known and well-liked in these communities and I often get hired for outside gigs when family members are in attendance at my programs, so, I just need to find a way to connect to those folks on a larger scale. I wouldn't have even considered doing this if I hadn't taken this course!

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ui-avatar of Louis Vasseur
Louis V.
4.0
8 years ago

Bob shares some god basic marketing information with a holiday twist.

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ui-avatar of Jenny Nicole
Jenny N.
2.0
8 years ago

I feel the price was a little high considering the amount of information I gained. I really enjoyed one of your other book, which I felt was more packed with information.

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ui-avatar of Bridget Krause
Bridget K.
5.0
8 years ago

wonderful course! thank you so much !!

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ui-avatar of Jennifer Poyser-Blaize
Jennifer P.
5.0
9 years ago

Such great information and invaluable tips. The course was comprehensive and informative and the tutor over delivered in ideas and tips. I only wish I noticed this course earlier since today Is December 14 so many of these tips i will not be able to implement this year BUT there's always next year. Now I am going to search to see if this tutor has any other courses on Udemy :-)

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