Master user research techniques to enhance product design by understanding your audience's needs and behaviors. Gain practical skills with hands-on examples.
This course teaches you how to carry out user research to better align your product design with what your audience really wants. You’ll dive into essential techniques like creating personas and conducting effective interviews to ensure your design hits the mark.
Learn how to conduct user research so that your product design fits your audience
When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience -- who they are, what they want to do, and how they want to do it.
In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.
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Some examples of what's in the course:
User research to do throughout the entire design process
How to create a user group table
How to create personas that your team will actually use
How to document what your target audience wants to do with scenarios
How to decide what to do a task analysis on
The difference between current and optimized task analyses
How to decide whether to do a "blue-sky" analysis or one with constraints
The how and why of journey maps
How to plan and conduct an effective interview
Diary studies, Day in the Life studies, and Field Studies
Open card sorts, closed card sorts and tree testing
User testing
and more!
Become an expert at user research. Click the button at the top right of this page now and get started right away.
Over 50,000 people have taken our online video courses.
Create personas
Create scenarios
Decide what data needs to be in a persona
3 Lectures
2 Lectures
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science. I'm...
great!
Yes. Definitely. I guess I could get a lot of information about this
Although I loved the instructor and her to-the-point and well-structured explanations, for the price I had to pay for this course, I was hoping to get a little more coverage of user research methodologies and the associated deliverables. The term 'user research' in the course title implied for me that the course would cover all (or at least a big part of these) methods and deliverables. An additional section with more in-depth explanations would also be a great improvement. But for what it is right now, it was already super helpful and perfect!
For the price I expected to go a lot deeper into each of the steps and processes around creating personas. This course would be good for absolute beginners in creating personas for the purpose of designing apps or websites.
Ich fand es gut, dass in diesem Kurs Persona, Szenarien und Aufgabenanalyse zusammen vorgestellt wurden. Das macht sehr viel Sinn. Gerne wĂĽnsche ich mir und auch zukĂĽnftigen Teilnehmern des Kurses, dass diese Konzepte an einem Design Projekt beispielhaft angewandt werden, damit man ihre Notwendigkeit und die Vorteile besser begreifen kann.
Not learning much
Susan speaks with simple words and short sentences. Its her language that makes this course excellent.
Really love it. The last question on the first quiz might need to be written in a different way, otherwise really love the course.
Although the information is very much "high level", it is detailed enough to understand what it is about (what a persona is etc) and to go out and do on your own. To me this is the best form of learning. Give me the concept and allow me to go out and test run it for myself. Superb stuff.
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Tilo W.
At first sight not a visually superappealing production. The speaker might not be in the league of super hip presenters regarding the style of presentation and studio. But going through the lessons it becomes apparent that the content, structure, didactics and presentation is really of absolute superior quality experience and professionality. Maybe not the most entertaining course but if you really seriously want to learn the most from the best, then this is it.