Discover how to design engaging user experiences that motivate action using psychology principles in this comprehensive online course.
This course teaches you how to design user experiences that people love. You’ll explore psychology principles to create engaging websites and products that motivate users to take action. It's like tapping into what makes us tick!
Learn how to design a user experience (UX) that people want to use.
In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
About This Course:
You will learn about:
The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
A special part of the brain that is sensitive to faces and how to use faces to grab attention
How having a number in one place can affect how people respond later on
How to use human factor loads to make a product more engaging
Choice architecture
Social validation
How people process stories
The impact of self-stories on behavior
Which instincts grab attention
What makes a product habit forming
When to use rewards and when not to
Why gamification often doesn't workÂ
How to stimulate the desire for mastery
How to apply engagement principles to a re-design or to a new product
and more!
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.
There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.
Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.Â
Over 50,000 people have taken our online video courses.
Learn the psychology that applies to behavior when people use websites, apps or other technology products
Learn how to create a more engaging design using these psychology principles
Learn what really motivates people to take action
4 Lectures
3 Lectures
4 Lectures
3 Lectures
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science. I'm...
Fascinating course with great examples. Really good teacher, easily presents rather complex concepts in an easily-graspable fashion. Well spoken, and very descriptive teacher makes this course a total pleasure to take. I only wish it were a little longer with more substance, as I truly enjoyed every moment of it and will undoubtedly be able to apply these teachings to my work.
Hasta el momento ha sido una buena elección. Siento que me ayudará a reforzar conocimientos e incluso mejorará los que ya tengo.
This is very crisp and to the point course. It reflects the amount of experience that educator have.
Perfect
Cours très bien fait. Didactique , efficace et pertinent.
I was hoping for more in-depth discussions of the subject matter. This feels like a teaser for a Team W certification course.
A bit boring
This is a great course. Oh yes, we do rec.
Great overview of various techniques to try to employ to engage users. Exercises throughout helped encourage you to apply the techniques to real-world examples (of your choosing). This would be great for beginners in UX as Susan covers various cognitive research topics at a high level and relates them to UX.
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Laurel B.
I was expecting (hoping for) a longer course.