PR Social Media Monitoring & Dashboards for Facebook etc

Learn to set up a comprehensive social media monitoring dashboard for Facebook, Twitter, and more, enhancing your online community understanding.

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Brief Summary

This course is all about creating a cool social media monitoring dashboard. You'll learn to gather info from multiple platforms, keep an eye on trends, and manage communications smoothly. Plus, it's designed to be quick and efficient for busy social media managers. Grab your coffee and let's dive in!

Key Points

  • Learn to set up a social media monitoring dashboard.
  • Combine various platforms like Facebook, Twitter, and media sites.
  • Identify and manage crisis communication issues.
  • Monitor news impacting your community.
  • Personalize your dashboard with advanced tools.

Learning Outcomes

  • Understand community interests across social media.
  • Set up monitoring for traditional news and top bloggers.
  • Identify potential crisis issues on social platforms.
  • Add useful apps and tools to your dashboard.
  • Demonstrate comprehensive social media capabilities to clients.

About This Course

Quickly learn to setup a monitoring tool for Facebook, Twitter, LinkedIn, traditional media and social media platform

In this course you go through step by step setting up a social media monitoring dashboard. These dashboards can be used for:

  1. Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel

  2. Understanding your community and what they are interested in

  3. Found Media: find and share interesting content so you don't have to create articles and videos from scratch every day!

  4. Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs.

What you will learn:

  • Social Media Monitoring of Traditional News Media Websites

  • Monitor the top 100 bloggers for your industry

  • Monitoring Facebook, Twitter and other Social Media Platform News

  • Monitoring Government News Impacting Your Community Promotions

  • Add Facebook, LinkedIn and Twitter Apps to the Dashboard

  • Advanced: Add RSS Button to Chrome for Social Media Monitoring

  • Advanced: Add RSS Button to Safari for Social Media Monitoring

Social Media Manager 1: Monitoring Dashboards is the first step to professional social media management. While I use a particular dashboard, to setup and show examples and theory, you can transfer that knowledge to any social media monitoring dashboard your company or client uses. I am VERY happy to add additional videos. JUST ASK!!

I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!

SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for monitoring tools and strategies as part of social media campaigns, this is the course for you!

  • Demonstrate to clients that you have a full social media package to sell to them.

  • Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel

  • Understanding your online community across social media platforms and what they are interested in

Instructor

Profile photo of Laurel Papworth
Laurel Papworth

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show...

Review
4.9 course rating
4K ratings
ui-avatar of Thomas M. Clohesy
Thomas M. C.
4.5
7 years ago

Succinct walk-through of the fundamentals of monitoring both traditional and social media outlets, together with Government content, along with adaptions to different browser environments.

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ui-avatar of judy s
Judy S.
5.0
9 years ago

Excellent presentation. Step by step easy to follow directions

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