Learn to measure social media success with KPIs, Facebook Insights, Twitter Analytics, and more. Perfect for marketers, small businesses, and social media managers.
This course makes it super easy to understand social media analytics. You’ll learn how to set up KPIs, use Facebook Insights, and dive into Twitter Analytics. Perfect for anyone wanting to measure their social media success without the fluff!
Quickly setup KPIs, and social media measurement tools with Facebook Insights, Twitter Analytics, ROI, and etc
Who Benefits from this Course? Quick and Easy Social Media Analytics and Measurement. Are you a Facebook Admin looking to write social media measurement reports? Or a marketing professional needing analytics to evaluate Twitter and Instagram return on investment of marketing time and dollars? Perhaps you run a small business and just know there must be more to Facebook and Twitter and would like to see behind the curtain? This course is for the professional social media manager, a marketing or PR person or a small business evaluating their social media presence on Facebook, Twitter etc.
What does the Social Media Measurement and Analytics Course Cover?
What should you measure? How do you set KPIs (Key performance indicators or goals)
Facebook Insights are all very well but what about Twitter? And the other platforms?
Gain an understanding Return on Investment and Cost of Acquisition of the Customer.
Native tools like Facebook Insights vs 3rd Party measurement?
Learn about setting KPIs (Key Performance Indicators),
Which social media measurement tools to use,
What analytics is available for free on Twitter and Facebook,
Cool tools (free and paid for) are covered,
Format of the course: Almost everything is in a video lecture format (I'll walk you through evaluating, setting up and measuring social media on various platforms like Facebook and Twitter) but there are also downloadable workbooks for those that prefer to read and follow along that way.
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
Know How to Set Social Media KPIs and Goals for Facebook Twitter etc
Investigate indepth Facebook Insights & Twitter Analytics
Which social media measurement tools to use,
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I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show...
Very good. practical concepts covered in this lecture
very clear and informative
Laurel's work is consistently excellent.
great tools
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Matlhodi G.
I didn't learn anything new, and the platforms used were outdated. Would it be possible to have this course using the current Facebook, Twitter, etc. interfaces? That would help us understand how to navigate the networks, and to find the metrics that Laura was referring to. Lastly, it would help if she could discuss the methods we can use to improve these metrics.