Master Facebook marketing with this course on ads, analytics, and engagement strategies led by social media expert Laurel Papworth.
This course is all about mastering Facebook for serious Page admins. Learn how to engage your audience, create killer content, and drive more traffic using Facebook Ads and analytics. It's super practical and perfect for anyone wanting to step up their social media game!
SEO for Facebook, Facebook Ads, Facebook Pixel Ads and Boosting Posts, Facebook Analytics & Insights, Facebook Content
Learn from Laurel Papworth: Hi there, I've looked after the Facebook Pages for reality TV shows like Masterchef and Idol through to Not for Profits and Gov like United Nations (UNHCR) and Local Government. Named by Forbes Magazine as a global Top 50 Social Media Influencer, I have been teaching social media at the University of Sydney for the last 10 years. This is a thorough, framework for online community engagement and Facebook Page Admin management for the serious social media profeessional. I look forward to answering your questions!
FOR PROFESSIONAL FACEBOOK PAGE ADMIN or MANAGERS This course is for those that want more likes and engagement on their Facebook Page, who feel there is more to discover or who want to set up their Facebook properly as the first 30 days are crucial. Also those who want to use analytics to increase engagement (comments and shares) of their status updates. Do you need to understand Facebook Optimisation (FBO) such as Last Actor 50 and how to leverage it? We also cover Facebook Advertising and 3rd party platforms, adding Instagram and YouTube to your Facebook Page and so on.
Create your Facebook Page (tips of what to avoid)
Understand and leverage Facebook Optimisation (get in the Newsfeed!)
Get more Likes and Engagement (shares and comments)
Use Facebook Analytics and write a report.
Create Facebook Ads and Understand the marketing intelligence
Learn about Facebook Pixels connecting to your website and Facebook Pixel Ads
TIME POOR? You don't need to do this course if you are happy flitting around the 'net, watching random videos, and reading blogs etc. But short on time? Then that's what this course is about.
LOW PRICE I priced it low currently - you can pay more for my real life classes if you like :P - to make it accessible to everyone, in every country, in every job and for every reason. The price will go up a little in December 2015 once I've added more videos lectures and an updated workbook to the course. Of course if you join now, you'll get all that later on too ;) but I will keep this course at a reasonable price. Still, it's cheaper right now.
MENTORING If you think you could be doing better with your Facebook Page, have any questions, need some help, come right on in. The Q&A forum has some good questions from students in it - please add your's - and I'm adding videos based on their priorities (adding Instagram for Business seems to be popular!). Please join in and don't forget to post your Facebook Page in the Discussion area for feedback.
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If you download the Udemy app on iPhone or Android, don't forget to select High Def HD in the settings and play in full screen (double tap) to see the demonstrations clearly.
I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
Key Information on Udemy and this Course (first lecture in last section).
CREATE: a Facebook Page and Understand the Importance of Correct Creation
ENGAGE: Develop a Conversation Diary and Programming Schedule
ADS: Create and Manage Ads on Facebook
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18 Lectures
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show...
Loved the course. Thank you so much for so much information. Looking forward to take another course with you.
Good delivery. But, no real value at this time. I need the how-to portion.
So far, clear and accessible. May increase rating as course progresses.
I had no idea how FBO works. I've been doing it all wrong! And the presenter is wonderful, very genuine and great at explaining this.
Because this is really new and valuable information for me.
good quick information
Before you go into this course don't be discouraged due to the title of this course. In fact if you are web savvy,studied advertising, or go on Facebook a lot you will get the hang of this course really fast and easy. The lessons are easy to follow but if the Australian accent bothers/confuses you there's a CC option on the videos. Also the instructor does a pretty good job guiding newcomers into Facebook or people with small businesses to properly/professionally set up a Facebook page and advertisement. Also why four and a half stars the reason is because there's some videos that are vital to the course that just left in a cliffhanger. Anything else there's no problems with the course.
Seems very informative at this point and It's just beginning
I certainly find the instructor is very good. Nevertheless, the content is very similar to a course that I took with her a couple of weeks ago. I was tempted to ask for my money but I won't do it since I still found a few new things.
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Olga K.
Loved the course, enjoyed the examples, both from all over the world and from Australia. This course not only tells us "how to", but also "why", and I find it the most valuable part of it.