Learn advertising pricing models like CPC, PPC, CPM, and CPA to effectively budget for your marketing goals. Perfect for beginners looking to start with online advertising.
This course is your go-to guide for understanding advertising pricing models. You’ll learn how to set up a budget that matches your marketing goals, while also getting comfy with all that tricky jargon. It’s perfect for beginners looking to dive into advertising.
Understand the different pricing models for the different advertising media, so you can budget according to your goals.
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
What is CPC?
What is PPC?
What is CPM?
What is CPA?
Which is best for me?
How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
Understand the different advertising pricing model
Create an advertising budget based on marketing objective
Compare advertising effectiveness across different pricing models and advertising channels
8 Lectures
I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and...
I thought this course was very good and informative. Simple explanations. Definitely catering to beginners.
She is excellent, in explaining clearly and showing the step by step process to make it easily understandable.
The prof talks very quickly. It's also pretty basic/boring presentation but I guess this topic is pretty bland to begin with so maybe it's not her fault.
bad english, unclear at some points
its simple and useful !
I like the course as it is to the point, no needless talk, short course and direct information. No waste of time here, however, no resources whatsoever, no excel sheet for the 3 platforms example.
Just basical theory you can easily find on google. on 3 minutues.
search: cpm, cpc, and cpa, spreadsheet for them
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Manju A.
multiple audios playing in the background