Intro to Design Thinking: Innovation Strategy for Business

Unlock your creative potential with our design thinking course, tailored for business professionals. Learn to innovate and solve problems through effective design processes.

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  • Curriculum
  • Instructor
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Brief Summary

This course is all about sparking that creative flair in you using design thinking principles. You'll dive into real-world examples and learn how to tackle business problems like a designer, unlocking new opportunities and experiences for your customers along the way!

Key Points

  • Learn the design thinking process
  • Focus on creative problem-solving
  • Discover new opportunities for your business
  • Real-world case studies for inspiration
  • Unlock your inner designer

Learning Outcomes

  • Understand and apply the design thinking process in business contexts
  • Develop skills to think creatively about consumer experiences
  • Identify and solve business problems creatively
  • Uncover potential new markets for your products
  • Gain insights from real-world case studies to inspire your own creativity

About This Course

Innovation toolkit based on design thinking principals and real-world cases to bring out the creative genius in you!

Design thinking may be a relatively new concept, but it has actually been around for a very long time. Everything around you has been designed. The chair you're sitting on. The device you're looking at. The grocery store around the corner, the car that's parked out front, everything has been designed. Everything has been designed in an attempt to delight you. Often, that translates to higher pricing power and higher profits.

You do want higher profits, right?

If so, you need to check out this course. This course teaches you how to think like a designer, and how to design an experience that will delight your consumers.

This course is not intended for designers. They already know how to think like a designer - they're making a career out of it. This course is designed for business people. This course doesn't start at the design process - this course has a strong emphasis on what happens before you start designing. As business people, we know that we do not have the luxury to have someone else tell us what needs designing, what needs to be re-imagined. We have to come up with the business problem all on our own! This course aims to help you do exactly that.

This course also is not intended to replace designers. While this course will teach you the design process, there are professionals out there who specialize in design. No man is an island. Adding talent to your team is always a good idea (budget permitting).

What this course will do is to get your creative juices flowing! Besides teaching you the process, this course is also filled with real-world case studies to serve as inspirations and examples. And perhaps you'll discover that you're not just a business person, but there is an inner-designer within you! And you may find a whole new market that creates new opportunities for your business. Or you may come up with the next can't-do-without product that would significantly add to your bottom line.

Are you up for the challenge? Are you ready to bring out the creative genius in you?


  • Understand the design thinking process and how to apply it for businesses

  • Learn how to think like a designer and design new experiences or products for your consumers

  • See how you may be able to tackle a business problem differently and find new business opportunities

Instructor

Profile photo of Jeannie Chan
Jeannie Chan

I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and...

Review
4.9 course rating
4K ratings
ui-avatar of Marc Mclaughlin
Marc M.
2.0
5 years ago

low quality

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ui-avatar of Joppe Ter Meer
Joppe T. M.
3.5
6 years ago

Leuke introductie in het onderwerp. Had graag nog iets gestructureerder door de Design Thinking fases willen lopen. Nordstrom voorbeeld is super, maar had graag nog meer voorbeelden willen zien.

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ui-avatar of Firas Osmat Ramadan
Firas O. R.
4.0
6 years ago

The course is amazing for start-ups, entrepreneurs and marketers. It gives new whole way of thinking to reach your target whatsoever. The instructor is well educated, well prepared and well presented. She answered all my questions with timely manner without seeing her any kind of reminder, she has that great sense of responsibility and built huge trust between both of us; the instructor & the participant.
I do recommend this course for all people who would like to know the new ways of solving problems from business mindset.
best of luck ...
Firas O. Ramadan

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ui-avatar of Fabio Scannavino
Fabio S.
5.0
7 years ago

facil

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ui-avatar of Martin Cordova
Martin C.
5.0
8 years ago

Great intro course for Design Thinking! Highly recommended.

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ui-avatar of Makisha Boothe
Makisha B.
2.5
9 years ago

I think its just more basic than I expected. I probably need something more advanced.

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ui-avatar of Marco Bar Goria
Marco B. G.
2.0
9 years ago

It gives an intro to the topic but it requires more work to reach a 5 star. Video needs improvement as well as audio, it should have a more practical approach with clear information.

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