Elevate your brand strategy with this course! Learn essential branding techniques to differentiate your product and attract your target consumers effectively.
This course dives into the fundamentals of branding, teaching you how to develop a unique brand strategy that sets your product apart. You’ll learn to identify your target consumers and the benefits that resonate with them, unlocking your brand’s full potential.
Branding help consumers choose among similar products. Learn the basics to help elevate your brand enabling you to win!
Why do people buy top shelf liquor?
Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank the different vodkas according to their respective prices.
Chances are they will tell you they can, but in reality they probably cannot.
So, why is there such a thing as top shelf liquor - if it doesn't pass the scrutiny of a simple taste test.
There lies the power of branding!
Branding has implications for liquor, and a variety of products. This class is meant to teach you the fundamentals of building a brand strategy, upon which you can build a plan that will set you apart from your competitors.
What will you learn from this class?
You will learn how to apply the same tricks of the trade big brand marketers use to unlock the potential of your product! You will learn the framework with which you can define your target consumer in a way that you can build brand value. You will also learn how to define product benefits that will be relevant to your target consumer. Your class project will give you a visual representation of both your target consumer and product benefit. These are fundamental building blocks for building a brand.
What is NOT this class?
This class covers the basics of how to build a brand. The basics are grounded in branding theory and practices used by brand managers worldwide. This course is strategic in nature. This course will help you identify what makes your brand special. This course will help you understand what your brand stands for. This course will help you build a brand that will differentiate you from your competition. However, this course will not cover branding design. This course is NOT about your brand logo or your brand tagline. However, you will walk away from this course knowing what's that special sauce for your brand that you should definitely include in your brand tagline, logo design, website design, etc.
How is the class structured?
The class consists of several video lectures, separated in 3 sections. Each section will cover a fundamental step toward building a winning brand. The lectures will take an hour to complete. At the end of the lecture, you would have clarity on where the power your brand lies! You will be well on your way toward building an empire based on your winning brand strategy!
Why take this course?
First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to know the secrets on how to get more customers and charge more for your products? Don't you want to know how brand managers from Coca-Cola got people from every country to buy their products? Don't you want to know how brand managers from Seven Jeans get to charge more for a simple pair of jeans? If you'd like to learn how to elevate your brand, enroll in this course now!
Understand who is your target consumer
Understand how to speak to your target consumer despite the ambition of selling to the masses
Understand how to define your product benefit to elevate product relevance to your target consumer
3 Lectures
3 Lectures
4 Lectures
I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and...
left me thinking but not enough info to give a higher rating
really poor video and audio quality. the info is interesting and relevant, but the hostess is a slow speaker, overall not to engaging
Fantstic info, really eye opening. It helps to know why you're doing something!
Great start for the brand building foundation. Easy to understand and comprehend.
Very clear so far. looks like helpful information.
I liked it. Very short, but clear and focused. Nice job.
I've found this course little surprising regarding the delivery yet the instructor explains branding in useful ways. Effort, heart and practice put into the content are unique. Very recommended.
This course helps to demystify brand building. I always think that it is hard to learn, but this course provides great explanation and examples along the way, which is really a preferred way of learning for me. Not sure for others, but I personally feel the instructor seems to sound tense. Nonetheless, she has demonstrated great enthusiasm towards the topic. Overall this is a great course to learn the basics of brand building.
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Cecilia D.
Informative but sometimes I find it difficult to catch up with the accent.