Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.
Understanding & using Data Layers
Understanding and using Custom HTML tags in Google Tag Manager
Using data layers to push dynamic values and trigger Google Tag Manager
Track Vimeo Video interactions.
Use Custom JavaScript variables in GTM to detect Ad Blockers
Trigger message to users using Ad Blockers - really useful for ad supported sites.
Pass values to Google Analytics Custom Dimensions using Google Tag Manager
Track Ad Blockers in Google Analytics
Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
Write and read first party cookie using Google Tag Manager
Getting Query Parameters from URL to use them in Tags or Triggers
Many more will be added.
If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.
Why should you learn from me:
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Advanced uses of Google Tag Manager.
Track user interaction with Vimeo Videos on your site.
How to use Data Layers.
3 Lectures
7 Lectures
4 Lectures
2 Lectures
2 Lectures
5 Lectures
2 Lectures
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from...
Really great course. Good explanation and very well applied in the examples.
Thank you
Exceptional course! The instructor’s clear explanations and engaging content made complex topics easy to grasp.The course is well-organized and perfect for those looking to refine their skills of GTM. Highly recommended for anyone eager to expand their knowledge of GTM!.
Great course. Thanks a lot.
Thank you Anil, you are teaching well. I like to ask for some updates and additions.
I would like to see the training more practice oriented. More examples (especially for SEO agencies) and follow up towards GA4.
Great content, very clear to understand. The instructor presentation and speech is good. Simple to grab concepts. Good Job!
Really great course. Opened my mind on a lot of things I can do.
Me ha gustado mucho de hecho, me gustaría profundizar más.
Se entiende perfectamente el trabajo con variables, eventos y etiquetas que a veces en otros cursos es complicado de comprender.
Estaría bien pasar el activador de cookies según GDPR a GA4.
Gracias
Good course
great and practical course.
Your email address will not be published. Required fields are marked *
Maya D.
careful and detailed explanation of every detail