A/B Testing and Experimentation for Beginners

Brief Summary

This course is your go-to for mastering A/B Testing! Dive into hands-on strategies to improve your marketing efforts with easy tips and fun examples. Get ready to boost your conversion rates and learn from a seasoned expert!

About This Course

Learn how to improve Landing Pages, Conversion Rate and Marketing ROI with AB Testing and Data Driven Decisions.

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.

The applications for A/B testing are various, some of them are

• Product Changes - Web, Desktop, Mobile

• Marketing Messages

• Landing Page Optimization

• Creative design

• Call to actions

• Funnel conversions

• Search Marketing

• Conversion Rate Optimization (CRO)

• Growth hacking

• Learn how to setup an A/B test in Google Optimize

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them with Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

• A/B Testing is and how to use it to make better websites, ads and apps

• Understand how experimentation help them make better decisions and hence improve marketing and conversions

• Understand how you can improve conversion rates with A/B testing