SQL Fundamentals for Marketing, Digital and Web Analytics

Unlock the secrets of SQL for marketing success! This easy-to-follow course is perfect for marketers looking to boost their data skills and analysis capabilities.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course makes learning SQL super simple and fun for marketers. You'll gain essential skills that helps you pull and analyze data on your own, perfect for boosting your career!

Key Points

  • Master the basics of SQL for marketing.
  • Understand how to pull and analyze data independently.
  • Use SQL to enhance your resume and job prospects.

Learning Outcomes

  • Write and understand SQL queries for marketing data.
  • Grasp fundamental database concepts and data structures.
  • Use SQL for effective marketing analysis.

About This Course

Learn SQL for Marketers with MySQL. Learn the only SQL required for Marketing, Digital and Web Analytics.

Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL.

If you are already familiar with SQL then you can skip this course. This course teaches you all the SQL you need as a Digital Marketing Analyst or  a Web Analyst.  This course won't go into advanced level SQL concepts as that is not required to your job as as a Digital Marketing Analyst/Web Analyst. I strongly believe in short and simple courses that can get you ready in few hours as opposed to days.

However, if you ever get stuck or need something that I don't cover in this course then feel free to reach out to me.

Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.

If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.

The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.

This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics.  This course will put you way ahead of other folks doing or seeking similar jobs. I have used the same course to train members of my team so you can be assured that this is tried and tested curriculum.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.


  • Write and Understand SQL to pull the data for marketing

  • Grasp Database fundamentals

  • Understanding of how data is structures and stored in databases

Instructor

Profile photo of Anil Batra
Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from...

Review
4.9 course rating
4K ratings
ui-avatar of Jo Hoornaert
Jo H.
1.0
1 year ago

Veel te beperkt, vreselijke ondertitels, niet vlot gebracht. Dit was een absolute miskoop. Ronduit slaapverwekkend.

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ui-avatar of Katie Nance
Katie N.
5.0
2 years ago

so good

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ui-avatar of Brenda Keller
Brenda K.
5.0
2 years ago

Very good course for getting started with MySQL. Quick lessons get to the point and teach the things that are important. The lessons are short and give you just what you need to know.

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ui-avatar of Pierre Restel
Pierre R.
5.0
3 years ago

I find the course easy to follow and the instructor speaks slowly and in simple terms. This is really helpful!

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ui-avatar of Valentina
Valentina
1.0
4 years ago

Installation phase was super hard, not a lot of support if you run into issues which there were a lot of us. Professor could have mentioned that these are "connectors" and you need to download the individual softwares in order to run this. Also have mentioned the version he's using. A huge headache, my loss of excitement is great right now.

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ui-avatar of Suhas Konanur
Suhas K.
2.5
4 years ago

the concept of Schema needs to be better explained (Primary keys and Foreign keys) with small example tables. My wife who is an SW developer, explained these terms to me in better detail.

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ui-avatar of Dumebi Osamor
Dumebi O.
5.0
4 years ago

Very easy to understand and follow..

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ui-avatar of Urvika Zalawadia
Urvika Z.
5.0
5 years ago

it was really good.

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ui-avatar of Kumar Gaurav
Kumar G.
2.5
5 years ago

Same course was sold twice, poor choice of bundling products

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ui-avatar of Tatjana Sporihina
Tatjana S.
5.0
5 years ago

Great intro to SQL, helps to gain an understanding of what's possible with it, and feel confident about the direction of further development you should embrace. I'd add also some general information about how schemas work and are created, and also how to use databases remotely. Otherwise, highly recommended for complete beginners, like me.

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