Fashion Launch: Define Your Products, Competition & Niche

Learn how to analyze your market and competition to successfully launch your fashion brand with this comprehensive 45-minute course.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is like a cozy chat with a friend about launching your fashion brand! In just 45 minutes, you’ll dive into market analysis, competition, and finding your unique spot in the fashion world. Perfect for anyone with a bright idea but needs guidance to get started.

Key Points

  • Learn how to analyze your target market.
  • Identify your brand's niche for competitiveness.
  • Understand competition in the fashion industry.
  • Discover what research to conduct before product launch.
  • Explore real-world case studies for practical insights.

Learning Outcomes

  • Understand the essentials of market research.
  • Identify your competitive edge in the fashion market.
  • Learn strategies from successful fashion brands.
  • Get clarity on what products to launch.
  • Meet fellow budding entrepreneurs and share insights.

About This Course

A guide to analyzing your target market and your competition in order to build a viable competitive edge for your brand

  • Have too many ideas, and can't figure out which product to launch?

  • Want to find your brand's niche, making it competitive and irreplaceable?

  • Do you have a craving to learn more about your market, but don't know what to specifically research?

This is the course you will need to successfully launch your brand. This course "Fashion Brand Launch: Competition and Market Analysis" gives insight on what an entrepreneur needs to present a competitive product in today's fashion market, and how to analyze the market they are entering.

The 45 minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

  • Case Studies of multiple successful fashion companies who used market research to determine its business model

  • What items to consider before deciding on the product you should launch

  • Determine your competition

  • Determining your brand's niche and how it can stand apart from the rest

  • How to conduct market research

The course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45 minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand.

The course videos last a total of 45 minutes.

The course is structured into 7 lectures.

If you have any questions relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - Stevyn

~ It was jam packed full of info I was really looking for! - Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - Shayna

~ Great, easy to understand and follow. - Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful. - Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona

~ Great, easy to understand and follow. - Joseph

~ I LOVE BOARDROOM ROCK STARS - TG

  • An introduction to branding for fashion startups

  • Real-world strategies (no theory) from someone who's done it. Shawn has launched multiple successful fashion brands and collaborations

  • Find their brand's specific point of difference in the marketplace

Course Curriculum

2 Lectures

2 Lectures

2 Lectures

1 Lectures

Instructor

Profile photo of Ward & Fifth Consulting
Ward & Fifth Consulting

Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target...

Review
4.9 course rating
4K ratings
ui-avatar of Louise Scholtz
Louise S.
3.0
1 year ago

This is ideal for individuals who have no knowledge of the fashion industry.
Some of the content is a bit too dated, but the core message still comes across.

  • Helpful
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ui-avatar of Warren Wesley
Warren W.
5.0
4 years ago

Great info, answered a lot of questions

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ui-avatar of Anna Shimada
Anna S.
3.0
6 years ago

The content was pretty basic, the information could be easily found online. Most parts are connected to the very basic fundamental of marketing regardless of industry, therefore this course is recommended for people who has never studied business or marketing in their life.

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ui-avatar of Victoria Garcia
Victoria G.
2.0
6 years ago

Informations feels basic - nothing you couldn't find on a google search about these topics

  • Helpful
  • Not helpful
ui-avatar of Bahar Moraligil
Bahar M.
4.5
6 years ago

thank you

  • Helpful
  • Not helpful
ui-avatar of Janice T.
Janice T.
5.0
6 years ago

To the point - and all good points.

  • Helpful
  • Not helpful
ui-avatar of Yvette Demidova
Yvette D.
2.5
7 years ago

While there is information on what to do and why it needs to be done, there isn’t much advice on how to do it.

  • Helpful
  • Not helpful
ui-avatar of Dan Orr
Dan O.
4.0
7 years ago

Like the other course I reviewed in this series, the info is pretty basic. If you are a total noob - go ahead, this would probably shed some light.

But anyone with basic working knowledge would know 90% if not more

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ui-avatar of Wren (she/her)
Wren (.
2.5
8 years ago

Short. Most of this info is already of knowledge to anyone who has internet. Content too basic. Kind of disappointing. Narrator sounds too casual, like he is swiveling his chair having coffee with a buddy.

  • Helpful
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ui-avatar of Scott Wrighter
Scott W.
4.0
8 years ago

Good as an overview, but it doesn't dive into the "how to"

  • Helpful
  • Not helpful
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