Discover essential steps for establishing your fashion brand's message, mission, and aesthetic with comprehensive guidance on market research and niche identification.
This course teaches you how to build a strong fashion brand from scratch. You’ll learn about mission statements, mottos, and market research, all while getting inspired by real success stories. Perfect for aspiring fashion entrepreneurs looking to stand out!
Understand the key steps to establish a clear Branding Message, Mission Statement, Motto, Brand Aesthetic & Philanthropy
Not sure if your fashion company needs a Mission Statement or Motto?
Confused on where to start to formulate your brand's message?
Still mulling over if your brand should attach a philanthropic cause?
This is the only course you'll need to make sure you have all of your administrative items covered before you introduce your brand to the marketplace.This course, 'Fashion Branding: Market Research Strategies and Analysis' gives insight on the initial steps that an entrepreneur needs to perform to determine where his/her idea fits into the marketplace.
The 45+ minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:
Case Study of a successful fashion company who used market analysis to determine it's business model
What items to consider before deciding on the product you should launch
Determining the target consumer
How to perform market research
How to define your brand's competition
Determining your brand's niche and how it can stand apart from the rest
2nd Case Study of a recently launched brand that was consulted by Shawn Ward/Boardroom Rock Stars
This course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45+ minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand.
The Course Videos last a total of 45+ Minutes.
The Course is structured into 7 Lectures.
If you have question relating to the course, please feel free to contact me here on Udemy!
Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)
If you enjoyed this Course you may like to consider my other Courses here on Udemy:
Fashion Brand Launch: Corporate Filings & Trademarks
Testimonials:
~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN
~ It was jam packed full of info I was really looking for! – Cassy
~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA
~ Great, easy to understand and follow. – Joseph
~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal
~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you – Mona
~ I LOVE BOARDROOM ROCK STARS – TG
~ Highly recommend - JACKIE
Testimonials:
~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN
~ It was jam packed full of info I was really looking for! – Cassy
~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA
~ Great, easy to understand and follow. – Joseph
~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal
~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you – Mona
~ I LOVE BOARDROOM ROCK STARS – TG
~ Highly recommend - JACKIE
An introduction to branding for fashion startups
Learn how to create a mission statement
Learn how to create an effective motto
1 Lectures
2 Lectures
2 Lectures
Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target...
its help to understand the business world
I highly recommend, I launched a brand at the beginning of the year and now I am looking to critique my brand to be where I want it to be and this course definitely pushes you to improve. Thank you!
Nice
Short and concise. Content excellent but presentation was unimaginative and dull. Otherwise it would have got 5 stars
Very great and simple insights on the important values one should think about when launching a fashion brand. Helped a lot! Thanks!
narrator gives good real life examples
Ok basic intro to brand development, but nothing about market research as title suggests.
I wanted to take a course to learn more about marketing and branding, especially with regard to the fashion industry. This course was perfect for that reason.
Shawn's an engaging speaker and gets all of the major points across in a conversational (rather than academic) tone. I highly recommend this course to those who are fashion designers looking to start a business or to those interested in fashion branding.
I enjoyed the video lectures a great deal. Would like to see a certificate course from Shawn Ward.
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Louise S.
It clearly outlines the requirements with relatable examples. Great foundation content.