This course is all about teaching you the ropes of public relations from the comfort of your home. It’s perfect for freelancers and start-ups who want to drive their brand and boost their revenue with a killer media plan and solid connections.
BECOME A PR PRO WORKING FROM HOME. ADD A NEW REVENUE STREAM or DRIVE YOUR BRAND, FAST.
How to master PR - for start-ups and copywriters
Freelance copywriting
This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.
How to develop a professional online/offline media plan
How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
How to find journalists with a tight deadline ‘on heat’ for information on your specialization
How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
How to schmooze bloggers and the press
How to create a story when there is no story
How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
Links to free software that will boost your productivity
Why and how you should create an online Press Room
Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
How not to confuse hyper-activity with effectiveness - and how to measure your success accurately
And lots more
Become the online and offline ‘Voice’ in your sector - fast
Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.
I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.
This course is a perfect accompaniment to my course ‘Become a copywriter - quit the commute and make money from home'.
I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.
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For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru. He works from home, writing copy for organisations around the world - and lots of them have become personal friends. With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA....
Good info
This course has been an eye opener for me. I didn't really have an understanding of PR until now. This is a great course and a new skill I can add to my copywriting.
yes
Not good
It is very good
Nothing edgy or new to learn. Why is there no Digital Marketing included in this course? Disappointed because this course is more relevant for the 1990s, not the new millennium.
Many of the resource links given dont work
Great delivery of content, and very thorough. Love that the notes are provided.
Right now, I am about 20% of the way through, and I am scared -- and excited.
This course reminds me that I never really aimed high, that I actively avoided it, and that that was a mistake. What valid reason did or do I have for not trying? Not a one. Have to stop being scared about approaching entities bigger than Mom & Pop.
The exciting part is finding out the level of creativity one can bring to a situation.
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Jaioni J.
Going well