Content Ideation and Marketing Funnels

  • Overview
  • Curriculum
  • Instructor
  • Review

About This Course

Learn tips to create awsome content! Learn to optimize a marketing funnel process through intelligently crafted content.

Today you have a problem of selling your product or service if you do not have an audience. Having an audience is not enough. You need to have an engaging audience. You need to have a targeted audience from your niche market. If these conditions are fulfilled, then you have a fair chance to succeed in your marketing initiatives.

Audience dictates the terms of marketing. No wonder, today customer is the king of a market. And marketers need high quality content to appease him.  
 
Considering that the very basic requirement for achieving success in marketing is having an engaging audience, the least required for this to happen is a fair amount of communication between you and your audience. You need high quality content to achieve this. Today, creating high quality content capable of engaging an audience is a big challenge.

I have made this course considering the two most important factors of marketing.

1. Need to find or create high quality content

2. Have a smooth process to sell your products or services.

The two sections of this course address these two aspects of marketing -

First Section

The first part of this course covers aspects of content creation. Need for creating killer content is a must. This course will give you scores of ideas to find killer ideas for content creation.

Second Section

The second part of this course is about building the process of a marketing funnel using intelligently crafted content. This helps a great deal to sell more products or service to your audience. The different phases of a marketing funnel is explained along with types of content sets required to optimize its functioning. This is an important process which every content marketer should know.

  • Learn more tactics to optimize content marketing

  • Learn new skills to create effective content for marketing

Instructor

Profile photo of Girijan Raghavan
Girijan Raghavan

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers. I am...

Review
4.9 course rating
4K ratings
ui-avatar of Muhammad Fazlul Haque
Muhammad F. H.
5.0
7 months ago

Wonderful Course!

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ui-avatar of Sarath Kumar Kalamata
Sarath K. K.
2.0
3 years ago

I thought this course has some advanced level training kinda classes. But this is a beginner trying to just stretch the content that he speaks. I appreciate the information he shares but it is way too much time spent learning mere small things.

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ui-avatar of Rabia Shoukat
Rabia S.
5.0
3 years ago

It was quite informative.

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ui-avatar of Chu Thuy Quynh
Chu T. Q.
2.5
4 years ago

the voice and accent is a bit difficult to listen

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ui-avatar of Carrie Garner
Carrie G.
3.5
5 years ago

Great start but got a little repetitive in the middle. Good basic course to kick start you on content creation for marketing. Especially the tips in the beginning.

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ui-avatar of Beth Shoup Thomas
Beth S. T.
4.0
5 years ago

Very helpful. I enjoyed this instructor's style.

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ui-avatar of Sukhendu DebRoy
Sukhendu D.
5.0
6 years ago

A nice review on the importance of contents at every stage of the marketing funnel.

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ui-avatar of Jeffrey Hull
Jeffrey H.
3.0
7 years ago

The quality of the course is okay for a beginner, which is what it is targeted to. However, it is so far much more about high-level strategy (kind of) than about implementation of that strategy.

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ui-avatar of Smitha Abraham
Smitha A.
2.5
7 years ago

How to use Google Trends can be shown

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ui-avatar of Aparna Iyer
Aparna I.
5.0
7 years ago

Good tips and clear explanations.

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