Discover the basics of retargeting on Facebook and learn how to effectively convert window shoppers into customers!
This course dives into the basics of retargeting on Facebook, helping you learn how to convert visitors into customers with well-placed ads!
Learn the basics of retargeting on Facebook
****ADDED NEW BONUS LECTURE TO THIS COURSE****
Retargeting is now a widely used advertising tool by the marketing industry. It's reputation has grown recently and is now a process which gives higher ROI's to marketers.
“The biggest advantage of retargeting is that you’re only showing your ad to people who are genuinely interested in your product.”
Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.
Facebook is the best platform for retargeting ads just for one reason – that’s because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.
Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers.Â
Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.
I hope that this course will give you basic knowledge on retargeting on Facebook.
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Learn the basics of retargeting
Learn the importance of retargeting in advertising
Know the benefits of retargeting customers on Facebook
3 Lectures
3 Lectures
I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers. I am...
There has been no value of information yet and half of the course has passed.. still waiting and feel It's been my waste of my valuable time. Rambling about what the subject is and telling that you want feedback on its value does not give it a value. I can read what retargetting is online, give a short overview and start Actually giving some value, I feel cheated out of my money... oh, it was free you say, but my time is not. Gave very little value at the end of the course.
only presentation
Good
Facebook Re-targeting course on Power Point. Woww
Too long for the content. Too much non-subject talk.
initially i like these course.
Depth
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Raj A.
i think more hand on examples could have been included instead of making it theoretical