Building a Content Marketing Team

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  • Curriculum
  • Instructor
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About This Course

Analyzing the types of Content Marketing professionals required for a Content Project

One of the topic that is often overlooked while analyzing content marketing is building a content team for executing a content project.

We often go into minute detail while scrutinizing a process involved in a marketing ventures, but we tend to ignore   the quality and experience of a person who executes that procedure. We do not delve on the subject - who and what kind of a professional the person handling a marketing project should be, what qualities he should have and what should be his experience and other such issues.

For many of us these factors may not look interesting enough – BUT - these are issues which decide the success or failure of a project because these professionals are responsible for completing the project successfully in time and taking the company forward.

In this course, I am focusing on this part of a Content Project and I am explaining what a brand is expected to do after completing an content audit process. This course explains in detail the steps involved in building a content marketing team for a brand from ideation to publication.

This course will not only provide you details of the type of professionals required for a content project but it will also give inputs on the characteristics that different content professionals should have. I presume this will help you in learning and developing them for your betterment in the content field.

  • Understand the profiles of professionals required for a Content Project

  • Learn the qualities of professionals executing a Content Project

  • Learn ways to conduct a Content Project efficiently and economically

Instructor

Profile photo of Girijan Raghavan
Girijan Raghavan

I am an Engineer by profession. I got fascinated with Digital Marketing a couple of years back. I have been doing a lot of research and analysis in this field.Digital Marketing is an evolving field which is changing and advancing rapidly. New technologies and platforms are coming up into the market taking competition to higher levels for marketers. I am...

Review
4.9 course rating
4K ratings
ui-avatar of Rahel Birhanu
Rahel B.
5.0
10 months ago

it was good

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ui-avatar of Mimouni mariem
Mimouni M.
5.0
1 year ago

Taking the online course on building a content marketing team was a transformative experience for me. The course content was exceptionally well-structured, covering everything from strategic planning to team dynamics and execution. What stood out the most was the practical approach taken by the instructors, who seamlessly integrated theory with real-world examples. This made it easy to grasp complex concepts and envision their application in my own projects. Overall, I feel equipped with a comprehensive understanding of how to assemble and lead an effective content marketing team, making this course a worthwhile investment in my professional development.

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ui-avatar of John Salloum
John S.
4.5
3 years ago

I came to you when I didn’t know what to do for my research, you provided advice and guidance. Then, you took me under your supervision; you showed me how research is done, and how a researcher should think. You gave me a fixed spot in your busy schedule and walked with me through every detail. For all the above I am grateful and ever indebted to you.

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ui-avatar of Deawoo Das
Deawoo D.
4.5
4 years ago

it was a good experience

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ui-avatar of Jennifer Onuegbu
Jennifer O.
4.0
5 years ago

I was able to remember some of the keynotes, I had earlier overlooked in my hiring and measurement process. Thanks for this course

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ui-avatar of Manish Mehta
Manish M.
5.0
7 years ago

This was clear and concise into how to build a content marketing team. If you are looking to do so or refresh and understand more this is the best place to start.

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ui-avatar of Rowell Fortune
Rowell F.
5.0
7 years ago

Good info.

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ui-avatar of Srinivasan Kanniah
Srinivasan K.
5.0
7 years ago

Informative, Good one

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ui-avatar of Delimar Rodriguez
Delimar R.
3.0
8 years ago

very informative would like more engagement with the students.

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ui-avatar of HASSAN HAJI
Hassan H.
3.0
8 years ago

I would have this course to be supported more by examples

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