Brief Summary
This course is your friendly guide to mastering Growth Marketing! In just 5 hours, you'll learn essential skills from basics to advanced techniques, all while having fun.
Key Points
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Learn core marketing fundamentals and growth marketing strategies.
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Suitable for all passionates, career transitioners, and entrepreneurs.
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Gain actionable skills in campaign development and advertising psychology.
Learning Outcomes
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Apply basic, intermediate, & advanced growth techniques to campaigns.
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Understand advertising psychology & persuasion.
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Design and start your own email advertising campaign.
About This Course
Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons
Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.
Who should take this class?
The class is designed for 3 types of students:
1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies
2) Anyone who wants to transition to marketing and get a job
3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would
Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
Understand the basics of advertising psychology & persuasion
Design and start their own email advertising campaign
Fumilayo E. H.
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