What Is SEO? Learn SEO Basics & Optimize Your Website

Learn SEO basics in this comprehensive course designed for entrepreneurs and marketing managers. Master key techniques to optimize your site effectively.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course offers a friendly dive into SEO basics, covering essential techniques for newbies and pros alike. With engaging videos by David Bain, you'll learn why SEO matters, how search engines tick, and the ins and outs of optimizing your site for success.

Key Points

  • Introduction to SEO techniques for beginners
  • Importance of SEO for business websites
  • Understanding how search engines operate
  • Overview of on-site, on-page, and off-page SEO
  • Key elements that affect on-page SEO
  • Historical perspective on the evolution of SEO

Learning Outcomes

  • Clearly define SEO and its significance for any website.
  • Describe the functionality of search engines.
  • Recognize the evolution and changes in SEO practices.
  • Identify key elements crucial for on-page SEO.
  • Differentiate between on-site, on-page, and off-page SEO.

About This Course

Learn SEO basics & optimize your site - introduction to SEO techniques for entrepreneurs, marketing managers & newbies.

This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!

David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.

Six main modules are covered in the course and they are as follows:

  1. What is SEO and why is it important?

  2. How search engines work

  3. A brief history of SEO

  4. On-site, on-page and off-page SEO

  5. Key elements of on-page SEO

  6. The impact of SEO

If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further - this course is for you!
  • Explain what SEO is and why it is important to any business that has a website

  • Explain how search engines work

  • Understand how SEO has changed over time

Course Curriculum

Instructor

Profile photo of David Bain
David Bain

Digital Marketing Radio is the podcast where industry veteran David Bain interviews niche online marketing experts on their specialist subject as well as getting their opinion on the state of the online world today. David’s interviews follow a unique format – the first 15 minutes tend to focus on the interviewee’s specialism while the final 15 minutes follow more of...

More Courses By David Bain
Review
4.9 course rating
4K ratings
ui-avatar of Caroline Kimutai
Caroline K.
4.5
7 months ago

perfect.

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ui-avatar of Armela Toska
Armela T.
2.5
8 months ago

There isn't really anything useful in this course that has to do with marketing. It is practical information about how SEO works from a technical perspective.

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ui-avatar of Maria Teresa Cumayas
Maria T. C.
5.0
9 months ago

great course, learned a lot.

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ui-avatar of Sheree B
Sheree B.
4.0
10 months ago

I enjoyed the course as it was easy to understand for a beginner. Thank you

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ui-avatar of Destiana Azzahra
Destiana A.
3.5
1 year ago

The explanations are pretty clear, I get the digest of what SEO is. Now I need a more in-depth experience with it, maybe a hands-on project :)

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ui-avatar of Saar Shoshan
Saar S.
4.0
1 year ago

going into details very well and organized so its not too confusing even for begginers

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ui-avatar of Karan Gandhi
Karan G.
4.5
2 years ago

I was totally new to SEO and it helped me understand the basics and I strongly feel it will help me boost up my site ranking for better growth. Thank you very mcuh

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ui-avatar of Brandon Cox
Brandon C.
4.5
2 years ago

Very informative without being overwhelming at all, a good balance between introductory material and a bit more under-the-surface material. Solid course to start the SEO journey!

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ui-avatar of Dustin Keppler
Dustin K.
5.0
3 years ago

Even though this course is a few years old now, it still has a lot of great information in it, and it really helped me get a grasp on the fundamentals of SEO. David does a great job of breaking the topic down into its different components, and explaining why they matter.

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ui-avatar of Emmy Nguyen
Emmy N.
3.5
4 years ago

Very useful and important knowledge.
But sometimes it is hard to study because I can not understand what teacher says, and the subtitle does not make any sense.

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