Brief Summary
This course offers a friendly dive into SEO basics, covering essential techniques for newbies and pros alike. With engaging videos by David Bain, you'll learn why SEO matters, how search engines tick, and the ins and outs of optimizing your site for success.
Key Points
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Introduction to SEO techniques for beginners
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Importance of SEO for business websites
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Understanding how search engines operate
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Overview of on-site, on-page, and off-page SEO
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Key elements that affect on-page SEO
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Historical perspective on the evolution of SEO
Learning Outcomes
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Clearly define SEO and its significance for any website.
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Describe the functionality of search engines.
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Recognize the evolution and changes in SEO practices.
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Identify key elements crucial for on-page SEO.
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Differentiate between on-site, on-page, and off-page SEO.
About This Course
Learn SEO basics & optimize your site - introduction to SEO techniques for entrepreneurs, marketing managers & newbies.
This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos!
David Bain, author of the 26-Week Digital Marketing Plan and host of Digital Marketing Radio walks through everything that you need to know to start with in the art and science of SEO.
Six main modules are covered in the course and they are as follows:
What is SEO and why is it important?
How search engines work
A brief history of SEO
On-site, on-page and off-page SEO
Key elements of on-page SEO
The impact of SEO
If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further -
this course is for you!Explain what SEO is and why it is important to any business that has a website
Explain how search engines work
Understand how SEO has changed over time
Caroline K.
perfect.