Start a Business: Design Thinking & Entrepreneurship [2024]

Brief Summary

This course is like having a friend guide you through the startup world! You’ll learn practical skills, backed by real-life examples and insights from winning businesses.

About This Course

Now with AI! Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!

-- Nat's Review: "This is the best course on entrepreneurship that I've seen."

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

• Services and Live Experiences

• Physical Products

• Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

Content Upgrade Journal

• Version 1.1 (November 2021): In this upgrade, we've added new content related to finding business ideas that work well online, how to perform market research using the Internet and other tech-enabled researching methods, more prototyping tools, and more content on how to get your business' first customers. Enjoy the update!

• Version 1.2 (January 2022): In this upgrade, we've added professionally-developed English-language subtitles. This will be a great addition for our ESL learners!

• Version 2 (November 2023): In this upgrade, we've added AI prompts for entrepreneurs. You can use these prompts to generate a business plan and develop your early customer profile -- they'll help you reach your goals faster!

• Learn to find specific audiences for your ideas.

• Develop human-centered design skills that enable you to create great products and services.

• Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.