Learn how to set up Google Analytics to track visitor data and make informed decisions for your website's success.
This course teaches you the essentials of Google Analytics, from setting it up on your website to understanding visitor behavior. With handy guides and expert support, you'll learn how to make informed decisions based on real data.
Learn the basics and best practices for setting up Google Analytics on your website and tracking visitor data.
Data is essential for making informed decisions about your website. You need to know more about your visitors, like where they’re coming from, how they access your website, and what content they’re interested in. This is why Google Analytics is an essential tool for uncovering the data that will provide these insights and allow you to take action.
During this course, you’ll learn the basics of Google Analytics so you can implement on your website, understand the reports available, and begin tracking your visitors’ behavior on your website.
***Updated Content***
Several new guides have been added to the course. After each section, you will find a step-by-step guide to completing important tasks mentioned in the previous videos. Feel free to download these PDFs for later use.
If you have any questions about the guides or set-up process, please post them in the discussion area, where Janet Driscoll Miller, a Google Analytics certified expert, can answer your questions.
How to properly add the Google Analytics code to your website
Best practices for setting up Google Analytics, including how to set up your profile hierarchical structure and add users
How to link your AdWords account to your Google Analytics profile so you can track data from your search advertising
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1 Lectures
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4 Lectures
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4 Lectures
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in...
Such a good course. Straight-forward, fast, and learning a ton.
I got the basics but there was not enough detail explanation or demonstrations of dashboards.
Excellent and informative
Very good so far
Loving the step by step instruction. Wish I had started here....hope I can go back and update.
Very easy to follow, clear direction and PDF support file was easy to download and continue. Just wish you were able to keep the presentation up to date. Having to dig around todays GA tools and find the tabs made it a little frustrating.
Assumes more knowledge than might be expected of a beginner
A bit light on content. Not many best practices demonstrated.
very clear, simple and useful. WIll need additional working training, but this could get you set up.
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Cal G.
Coarse was very informative! Learned everything about Google Analytics that I will ever need to know.