Learn how to convert website visitors into leads by optimizing user experience and interpreting Google Analytics data in this informative on-demand course.
This course helps you figure out what your website visitors really want. By understanding their behavior and using tools like Google Analytics, you'll learn to make changes that boost conversions, like speeding up pages and better call-to-actions.
The Quickest Way to Discover What Your Visitors Want from Your Website
Is your website failing to convert visitors into leads or customers? It’s possible that you are unknowingly disrupting their path to conversion by neglecting simple practices. By familiarizing yourself with visitor online behavior and preferences, you can begin to guide them down the path you prefer. From increasing page speed to call-to-action (CTA) placement, adjusting website experience to benefit your visitors is the first step to increasing conversions.
Once you’ve learned how to identify and interpret the data you need in Google Analytics Behavior Reports, you can begin to optimize user experience and tailor conversion paths for different visitors, ultimately increasing your conversion rates. You’ll not only make it easier for your visitors to convert, but you’ll know what content and designs will guide them to do it.
You will have unlimited access to this 39-minute on-demand course and direct access to the discussion panels, where you can ask your Google Analytics certified expert Janet Driscoll Miller any questions you may have. Plus, you will receive new or updated content as it is added.
We hope you enjoy!
See how visitors move throughout your website
Discover how visitors interact with different media and pages
Identify slow-loading pages and receive suggestions for increasing page speed
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in...
very basic information, doesn't go deep to really give a student how to "fix" any trouble issues that might be uncovered in a Behavior Dashboard or Report.
Some good learnings, however felt this was more for beginners. It also stopped very suddenly. Probably not worth ÂŁ32, unfortunately. I think having more on google analytics would help, such as how to insert external data (such as phone bookings) in to G analytics to impact your data - or others, there's a lot.
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Karen M.
the audio is low.