Brief Summary
This course is your go-to guide if you're baffled by marketing and sales. It breaks everything down into simple steps that anyone can follow, even if you feel totally lost right now.
Key Points
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Understanding marketing fundamentals
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Building a customer factory
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Learning easy sales techniques
Learning Outcomes
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Get a grip on what makes people choose one product over another.
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Create a streamlined marketing process to attract customers.
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Learn simple and effective ways to sell without being pushy.
About This Course
Marketing and Sales Fundamentals for Absolute Beginners
This course is designed for people who are confused and frustrated by marketing and sales.
If you’re a natural salesperson or an experienced marketer, this course is not for you.
You won’t enjoy it because it’s going to explain things you already understand, like how to get a complete stranger to gladly pay for your product or service.
But, if you’re like most people, who see marketing as a black art and get ginchy even thinking about being salesy, you’ve found your safe spot.
In this course, I teach you the fundamentals of marketing success in a simple, step-by-step process.
Once you’ve completed the course you’ll understand:
How marketing works
What causes people to choose one product or company over another
How to make your offering the easy choice
And finally, how to create a marketing machine that will pump out a steady stream of new customers for years to come.
You know, How to Build A Customer Factory for your business
So, come along with me on a journey to marketing success.
I’ll see you on the inside.
What Students Say About How To Build A Customer FactoryÂ
 Excellent Teacher, Great Course. Frank is a natural teacher. The course is full of solid information and clear, simple steps. Going through it feels like you're having a conversation directly with Frank.Â
 Nate D.Â
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 Solid marketing advice without the buzz-words. Frank delivers solid advice on creating a 'customer factory' without crazy market-speak. He uses simple examples to make his step-by-step process easy to understand, and the steps are easy to follow. He covers everything from your elevator speech to automated customer creation.Â
 Mike T.
 A comprehensive and well-explained course on the complexities of establishing and maintaining a viable customer base!Â
 G. ArtleyÂ
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 The instructor has a very common sense and easy to understand approach to growing clients.Â
 Martin S.Â
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 Having taken numerous online courses and attended a multitude of seminars regarding marketing, sales and customer retention, this course OUTSHINES ALL OF THEM, COMBINED! I highly recommend this course to anyone who has a desire to be successful and prosperous in their sales or marketing career.Â
 Jason S.Â
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 Frank Felker has created a comprehensive, detailed yet easy to understand, important course which every aspiring entrepreneur, business owner or corporate executive needs to take. Nicely presented, well organized, I have enjoyed learning (and re-learning) things from watching Frank's presentation.
 Michael W.Â
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Why your marketing isn't working and what to do about it
Why people choose one product or company over another
How to generate lots of sales without being salesy
Rob V.
Excellent