Unlock the power of Google Analytics with this easy-to-follow course! Learn key strategies to improve your business using actionable data. Perfect for beginners!
This course breaks down Google Analytics into manageable bites, showing you how to find valuable data to grow your business. It's friendly, easy, and packed with practical tips!
Get past the dashboard and find actionable data with confidence.
I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand."
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:
Customize Google Analytics to work specifically for your business.
Dominate the terminology
Evaluate reports based on your questions
Segment, contrast and compare
Find easy "wins" to improve your website
Track revenue
Assess the value of your content
I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
Understand the Google Analytic Dashboard
Understand and apply key terminology
Find popular pages and how they contribute to revenue (or success)
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Matt Bailey teaches Digital Marketing to the world's biggest brands and at the most recognized universities.He’s taught:· Google employees how to use Google Analytics,· Experian how to present data, and· Custom-developed digital marketing workshops and training curriculum for Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM.Matt's training curriculum is also used at Duke University, Rutgers University, Purdue University,...
Good explanations
Easy to understand, to follow and apply to my website. Really good!
It was , it's just that the screenshots are not in high definition, they look low quality, kind of slightly blurry. The presenter's explanation is super, though.
Informative and engaging course.
Not a waste of time if you aspire to become a GA Analysis to find valuable insights and optimize any websites to achieve more conversions AKA $$$. I already knew the potential of GA before taking this course, what this course taught was a concrete direction to really use this tool at its maximal potential, a business base mixed with basic GA data. This course to me is just the confirmation I was right, and now my mind is open and can seek even more GA goldmine insights. If you relate to what I say, you feel so close to understanding Google Analytics but you just need that little something, that voice that tells you where to look, THIS is an opportunity for you.
He's fine, he taught me the basics, but was to buissness oriented, and I wanted to get into more technical stuff.
Too much basic scene setting.
Perfect
I like the way it's explained but honestly some more insight about "where" I could find the tabs or website page would better.
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Angela M.
This was good. I was hoping to learn a bit more about how to use the search bar in this, but great information overall.