Essential SEO Training For Successful Web Marketing

Master SEO and Web Marketing techniques to boost sales and website rankings with our comprehensive training course designed for beginners.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

Dive into the world of SEO and Web Marketing with Kevin Bates! This course is perfect for beginners itching to learn how to optimize their websites and boost sales. You’ll discover essential tools, techniques, and even secrets to outsmart the competition—all while sipping your coffee, of course!

Key Points

  • Basics of SEO and how search engines work
  • Technical aspects: sitemaps, redirects, nofollows
  • On-page and off-page optimization techniques
  • Using keywords effectively and finding niche markets
  • Intro to Paid Search and Social Media Marketing

Learning Outcomes

  • Gain practical SEO skills that enhance your website's visibility
  • Understand how to avoid SEO penalties and boost your rankings
  • Learn to analyze competitors and leverage their strategies
  • Find high-conversion niche keywords for your content
  • Master the basics of Paid Search and effective Social Media Marketing

About This Course

Learn the art of SEO and Web Marketing. SEO training shows you the techniques needed to boost your sales and ranking

Master the art of SEO and Web Marketing for Web Entrepreneur.

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.

You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.

By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.

Course Goals:

Learn highly effective SEO techniques that boost rankings

Learn how not to trip over optimization penalties that could lead to your site being sandoxed or banned.

Learn to reverse engineer your Competitors SEO Strategies and turn them to your advantage

Learn how to find niche keywords with a high conversation rate

Learn how to use Google's own reporting to find untapped commercial traffic

Gain an Understanding of Commercial Intent and learn how to capitalize on it.

Learn the fundamentals of Paid Search and how to make it profitable

Learn effective use of Social Media Marketing

Course Curriculum

2 Lectures

Instructor

Profile photo of Infinite Skills
Infinite Skills

Infinite Skills is a Canadian based company who offer a huge and ever growing range of high quality eLearning solutions that teach using studio quality narrated videos backed-up with practical hands-on examples and comprehensive working files. All courses are created by trained educators and experts in video based education.The emphasis is on teaching real life skills that are essential for...

Review
4.9 course rating
4K ratings
ui-avatar of Shripad Deshmukh
Shripad D.
4.5
4 years ago

The course is really good to understand and have lot of information on organic ranking.

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ui-avatar of Bertold Sabo
Bertold S.
5.0
5 years ago

Amazing course!

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ui-avatar of Kumar Jayant
Kumar J.
3.0
6 years ago

The course is great but the content is dated. Really need to update the course.

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ui-avatar of Isaac Schwartz
Isaac S.
5.0
7 years ago

A lot of information. Probably everything I'll need before diving in.

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ui-avatar of Eva Vooijs
Eva V.
4.5
7 years ago

Apart from some outdated google stuff the main bones of the course are excellent. would definitely follow a course from this provider again. Very clear and engaging, learnt loads.

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ui-avatar of Vicki Sullivan
Vicki S.
5.0
8 years ago

Very clear and helpful

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ui-avatar of Ron Adelshtein
Ron A.
4.0
8 years ago

its just the beginning ...

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ui-avatar of Claire Rastogi
Claire R.
2.5
9 years ago

First couple of lectures included 'who is this course for'... not very useful once you've already bought the course!! And the narration is slow paced, so the effect two sections in is a lot of time filling. Hopefully things should improve.

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ui-avatar of Pedro Henrique Braz De Souza
Pedro H. B. D. S.
1.0
9 years ago

Trainer doesn't update the course. Don't buy it.

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ui-avatar of Elizabeth Bidinoff
Elizabeth B.
2.0
9 years ago

Hi - Sorry to leave this comment. But because this course is 3 years old, Google has changed their format and I spent a long time trying to figure out where the results were on my screen vs what I was seeing.
Please update the course.

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