25 Mistakes You Make in Email Marketing & How To Fix Them

Dive into the art of crafting emails that your clients actually want to read! Boost your email marketing game with our fun and engaging course.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course teaches you how to master email marketing in a world full of distractions. You'll learn to craft emails that not only stand out but also get your audience excited!

Key Points

  • Stop sending boring emails!
  • Learn from real-life email examples.
  • Build a loyal fanbase through email.

Learning Outcomes

  • Capture your clients' attention amidst distractions.
  • Create engaging and effective email content.
  • Build a loyal customer base who looks forward to your emails.

About This Course

Learn to send emails people love in an age of digital distraction

**UPDATED** - NOW INCLUDES CHANGES IN EMAIL REGULATION IN VARIOUS COUNTRIES AND EVEN MORE MISTAKES!

How many emails do you get daily? A couple of hundred? Are you looking forward to receiving one more email? Guess what  – your clients probably aren't so enthusiastic either.

I run a digital detox business called Consciously Digital and think that people receive way too many useless emails these days. This is why "25 Key Mistakes You Make in Email Marketing" is NOT a regular digital marketing course. I will teach you how to do LESS, and not MORE email marketing (while getting a better result). This course is about how to do email marketing in an age of digital distraction, when your customers are overwhelmed by hundreds of messages coming their way.

It's very practical: we will look at over 50 examples of well and poorly executed email campaigns, so that you can learn from other people’s mistakes, instead of making your own costly ones.

You will learn, how to ask people for a permission to email them, write a killer email copy, choose a great subject line, avoid spam filters, choose the best sending times and days - all the regular things. But most importantly, you will learn to create emails that make your subscribers look forward to hearing from you!

As a result of taking this course, you will:

•       Understand how your clients act and behave online

•       Understand how to capture the attention of your best clients, no matter the distractions around

•       Know how to make customers excited about your product without spending much time or money on it

•       Learn how to build not simply a loyal customer base, but raving fans who are looking forward to every email you’ll be sending, and will be happy to share them

  • Make customers excited about your product without spending much time or money on it

  • Capture the attention of your best clients through email marketing, no matter the distractions around

  • Understand how your clients act and behave online

Course Curriculum

Instructor

Profile photo of Dr Anastasia Dedyukhina
Dr Anastasia Dedyukhina

Anastasia is an international TEDx speaker, coach, start-up mentor, entrepreneur, Huffington Post blogger and author of best-selling book Homo Distractus. In the middle of a successful international career in digital marketing in London she gave up her smartphone to start a digital wellbeing company Consciously Digital, which in 5 years grew to a network of over 80 coaches. Consciously Digital...

Review
4.9 course rating
4K ratings
ui-avatar of Erik Johnson
Erik J.
4.5
4 years ago

valuable email marketing information, not the best video and audio quality

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ui-avatar of Ugochukwu Egbuna
Ugochukwu E.
5.0
5 years ago

It’s worth every penny spent!

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ui-avatar of Anonymized User
Anonymized U.
4.0
8 years ago

I've not finished all of the course yet, but what I've seen so far is really valuable, Anastasia has a clear understanding of the topic. The course is easy to follow and engage with due to helpful use of video.

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ui-avatar of Predrag Stanojevic
Predrag S.
5.0
8 years ago

I've been running e-mail marketing campaigns for more than 10 years and I haven't been aware of many of the 25 tips that the instructor presented herein. This is a very valuable course for anyone involved in e-mail marketing!

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ui-avatar of Peter Levius
Peter L.
5.0
8 years ago

Great course. I am running email marketing campaigns at www.3d.sk and I just realized how much I need to improve. My guess is we can raise our conversion rates by as much as 100% just by fixing the mistakes we are doing. Will let you updated :)

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ui-avatar of Adam Wilson
Adam W.
5.0
8 years ago

I didn't know much about email marketing before so this course has been incredibly helpful. Being a startup founder, it's allowed us to reach out to our clients and prospective partners without scaring them away. I would recommend this course to anyone who is interested in starting email marketing and I advise them to complete this course before they do!

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ui-avatar of Giroudon Marion
Giroudon M.
4.0
8 years ago

Le cours allie théorie et pratique, et les plans sont variés : ça passe très vite.
J'ai appris plein de choses, ma todo list est bien remplie !

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ui-avatar of Elena
Elena
5.0
8 years ago

It is a great course. It gives me great insight on the newest strategies in email marketing. Since this is in continues development I find the information updated and easy to apply to my next campaign.

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ui-avatar of MoJen Jenkins
Mojen J.
4.0
8 years ago

Overall, I found the course content to be extremely informative and comprehensive. I frequently found myself having 'light bulb' moments where the subject matter directly correlated to email campaigns I've seen that I felt were done particularly well (or not well). The instructor makes great use of many real-world examples, including a KPI case study which I found especially useful. There are some issues with production quality that prevent me from giving a full 5-star rating, but I still felt that I gained value from completing the course.

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ui-avatar of Sophia White
Sophia W.
3.0
8 years ago

It's a good start

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