
Jonathan Sitruk
PhD Candidate at SKEMA Business School. Worked on the European Project Health-2-Market and in the development of this MOOC.My research interests are to understand how to improve new venture survival. I believe that courses like this one are great at helping entrepreneurs get some inside tips on how to:1. Identify one's market2. Evaluate the business opportunity3. Build a solid business model and4. Create a business pitchWe hope that you enjoy the course!