What is Online and/or Digital Marketing

Discover the fundamentals of online and digital marketing channels in this easy-to-follow course. No marketing experience needed!

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is all about helping you grasp the basics of online and digital marketing, without any jargon! It's super friendly and perfect for anyone looking to learn, no prior experience needed.

Key Points

  • Introduction to online marketing channels
  • Understanding SEO and its benefits
  • Basics of Facebook and LinkedIn marketing
  • Building a marketing funnel for your business

Learning Outcomes

  • Understand how different online marketing channels work
  • Identify when to use specific channels for your business
  • Learn what a marketing funnel is and how to create one

About This Course

The basics of online and digital marketing channels

This is an amazing course for someone interested in understanding online marketing and all the main channels that are frequently used to promote products and services online. In this course, we will look at what is SEO and how to best approach SEO for your Business. What is google adwords and how to best approach it for your business. We will have a look at Facebook marketing and linked in marketing and finally finish with what is a funnel and how to build one for your own business.

You don't need to be a marketer to benefit from this course you will learn:

  • What is online marketing and what are the channels

  • How each channels work and how they can impact your company

  • Understand when to use one more than the other

  • What is a Funnel and how you can look at your own business from the funnel perspective.

Once completed, you should understand the basics of online marketing, and you should approach it in any situation. Additionally you will receive exclusive access to a private Facebook group where we can discuss together and chat about specific online marketing issues.

What are the requirements?

  • There are no requirements to take this course.

What is the target audience?

  • This course is for people who want to expand their knowledge and expertise in online and digital marketing. It does not require previous online marketing experience.

  • Understand the basics of SEO

  • Understand the basics of Facebook Marketing

  • Understand the basics of LinkedIn Ads

Instructor

Profile photo of Olivier Mamet
Olivier Mamet

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.I provide online marketing services for various clients in the B to B space...

Review
4.9 course rating
4K ratings
ui-avatar of Holly Rohrer
Holly R.
4.5
9 months ago

yes, its amazing for someone that doesn't have a clue on this subject great place to start

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ui-avatar of Pamela L Angelbaeck
Pamela L. A.
3.0
2 years ago

The topic is very complicated and the speaker is speaking rather fast so, it is hard to follow and understand the topic.

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ui-avatar of Reverend Cynthia Lowe
Reverend C. L.
5.0
2 years ago

I didn't know anything about this issue. Everything the instructor shared was new knowledge for me. Great for beginner in marketing my website.

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ui-avatar of Nikita Kasat
Nikita K.
4.0
3 years ago

Some part was little difficult to understand as I m complete new to this field

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ui-avatar of Cassels Bashi Mompati
Cassels B. M.
2.5
3 years ago

Worthwhile overview of Digital Marketing. It helped to clarify concepts that would have been otherwise difficult to grasp

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ui-avatar of Christina Vasilopoulou
Christina V.
4.0
4 years ago

Yes, it was sort and comprehensive. One should have basic knowledge to follow the speed of the presentation.

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ui-avatar of Anwar Essop Aboobaker
Anwar E. A.
4.0
4 years ago

Precise and relevant course content that's easy to understand - thank you for the free lesson!

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ui-avatar of Sarath Babu
Sarath B.
4.5
4 years ago

I don't have knowledge about SEO or digital marketing.. I got the most of it here in this video and I would recommend this video for any beginner

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ui-avatar of Omole Musah-Eroje
Omole M.
4.5
4 years ago

For sure! He's obviously put a lot of work into putting the content together, it's well designed, and the explanations are clear. Great Job!

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ui-avatar of Iffa Karimah
Iffa K.
3.5
4 years ago

It's amazing course I think, but he present the information too fast for me.

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