UX Strategy Fundamentals

Join our UX Strategy Fundamentals course to learn practical principles and methods for creating amazing user experiences. Designed for everyone from complete newbies to seasoned pros!

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

The UX Strategy Fundamentals course is all about empowering you with simple methods to create effective user experiences without the fuss. It’s structured so you can get your projects on track with less stress and more clarity!

Key Points

  • Three crucial questions for every project
  • Identify real user needs beyond what they say
  • Set clear expectations to avoid surprises later

Learning Outcomes

  • Develop a solid strategy for any product or project
  • Understand and connect user needs with product strategy
  • Identify and engage stakeholders effectively

About This Course

Practical principles and simple methods to make sure your app, site or system delivers GREAT UX!

Building a site, app or system that’s useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they’ll be willing to use.

And it’s likely you’ll have to do it with half the time and budget you really need.

UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You’ll learn how to make good UX decisions at every step of the design and development process, and you’ll see how those choices impact product quality and scope.

Whether you’re a designer, developer, UXer or are completely new to ALL of this, you’ll leave this course with a practical understanding of what makes great products great. And you’ll also understand the mechanics of making those products run smoothly, efficiently and with less stress. Taken from Joe Natoli's popular UX & Web Design Master Course taken by more than 7,000 students, this laser-focused course uses lectures and hands-on exercises, to teach you:

  • The Three Crucial Questions you must ask of every client, every project, every time

  • Simple methods for determining who your users really are

  • How to figure out which features and functions are truly important (and realistic)

  • Simple methods and tools for business stakeholder research

  • How to identify business goals — and get everyone to agree on them

  • How to identify true user needs — getting beyond what people say they need to what they actually need

  • How to connect user needs with product strategy

  • How to generate meaningful product requirements

  • How to determine and control the scope of any project

  • How to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later

These are the same principles and methods I’ve used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You’ll find clear, straightforward advice, simple tools and real-world examples.

UX Strategy Fundamentals will prove to you that strategy work isn’t just for experts, and it does not have to be complicated.

  • Develop a clear, solid strategy for UX that applies to any kind of product or project

  • Use a simple method to determine which features and functions are truly important (and possible)

  • Understand who your stakeholders really are and what you need to know from each of them

Instructor

Profile photo of Joe Natoli
Joe Natoli

Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 300,000+ students enrolled to date across multiple platforms. Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for three decades. That work includes commercial industry...

Review
4.9 course rating
4K ratings
ui-avatar of Tzu-wen Chiang
Tzu-wen C.
5.0
7 months ago

every concept are explained clearly!

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ui-avatar of Dayana Perez
Dayana P.
4.0
7 months ago

Real examples would be helpful

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ui-avatar of Ira Misal
Ira M.
3.5
7 months ago

The course was quite repetitive and the presentation could have a more streamlined flow. Overall, the content was helpful.

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ui-avatar of Adrian Florin Cozma
Adrian F. C.
5.0
7 months ago

Clear information, easy to comprehend and concise.

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ui-avatar of Carolina Luque Gumiela
Carolina L. G.
4.0
8 months ago

The explanations and theory matched my expectations and the examples helped me understand better how an UX design project works.

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ui-avatar of Branden Debuhr
Branden D.
5.0
8 months ago

Great topics, much to discuss with the rest of our dev team in terms of planning our new upgraded system.

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ui-avatar of Aditya Karjatkar
Aditya K.
5.0
8 months ago

Great

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ui-avatar of Lynn B.
Lynn B.
4.5
8 months ago

This is a great overview of UX Strategy. I love the guidebook that helped me keep focused. Where I work, it's more B2B centric but it was good to review the B2C elements, particularly in the testing sections. Thank you. Well done.

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ui-avatar of Sophia Cho
Sophia C.
5.0
8 months ago

A good walk through on what a fundamental UX thought process should be when first diving into a project. Some sections were pretty intuitive but served as good reminders while other sections provided deeper insights into the UX process. It was a good balance between the two.

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ui-avatar of Himanshu Kapoor
Himanshu K.
5.0
8 months ago

The course is well structured. I am able to revise fundamentals of strategy through this course.

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