The Perfect Landing Page: Boost Your Conversions

Join our 9-part course to master landing page creation, boost conversions, and effectively capture leads for your marketing success.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This 9-part course teaches marketers how to create effective landing pages that convert visitors into leads. With step-by-step videos, you’ll learn essential elements, copywriting, design principles, and post-conversion marketing strategies to maximize your online success.

Key Points

  • Landing pages are crucial for capturing leads.
  • 96% of first-time visitors won't buy immediately.
  • Focus on the 5 core elements for effective landing pages.
  • Use smart design principles to boost conversion rates.
  • Learn to maintain engagement with leads post-conversion.

Learning Outcomes

  • Understand the importance of landing pages for conversions.
  • Master the 5 core elements of successful landing pages.
  • Design effective lead capture forms.
  • Apply marketing psychology to enhance conversion rates.
  • Develop strategies for post-conversion engagement.

About This Course

A 9-part course with expert marketing advice & steps on how to create landing pages for higher converting campaigns.

This landing page course is for smart marketers. (i.e. marketers that focus on conversions and not hype)

If you're reading this, then you're probably interested in getting more success from your online marketing.

Any smart marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!

What's a landing page?

A landing page can be any page that someone lands on after clicking on a call-to-action on an advertisement, search engine result, or website. The purpose of a landing page is to capture leads that enable you to sell your products to people in the future.

Why should I have landing pages?

Tthe ultimate goal of your website to have the visitor purchase immediately, but this is actually even rarer than you think--96% of first-time visitors to your website aren't ready to buy. It's a prime reason why you need landing pages.

The next best option is to generate a lead by capturing visitors' contact data and adding them to your sales funnel. You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you.

The more landing pages you have, the more opportunities to generate leads and fill your funnel.

The Perfect Landing Page course gives marketers access to the best insights on how landing pages can improve your conversion rates by generating more leads, email list subscribers and most importantly sales. In this 9-part course I will walk you through everything you need to know to create high-converting landing pages. The course includes step-by-step instructional videos so that you can follow along, creating your own landing pages as you go.

What's covered in this course?

  1. Landing Page 101: Learn why you should never start a marketing campaign without a dedicated landing page.

  2. The 5 Core Landing Page Elements: Get the blueprint for the perfect landing page, and find out how to create a great page using the 5 core elements.

  3. Call-to-Action Design & Placement: How you design your call-to-action, and where you put it on the page can have a big impact on your campaign success.

  4. Lead Capture Forms: Almost every marketer wants to capture more leads. Learn how to design lead forms that convert.

  5. Landing Page Copywriting: Learn effective techniques for writing great headlines, calls to action, benefit statements and more.

  6. Landing Page Design Principles: 4 classic design principles are examined to show how you can design your landing page for conversion.

  7. The Psychology of Conversion: Understand how to use simple marketing psychology to make your landing pages convert more prospects.

  8. Post-Conversion Marketing: We'll teach you how to keep marketing to your leads even after they have converted!

  9. Landing Page Examples: Get inspired by this collection of beautiful landing page designs. Each one critiqued for conversion so you can learn from the best.

What I am going to teach you is a proven system for creating winning landing pages that attract leads to your business and get them to buy. This course is an in-depth guide that walks you through proven, actionable steps to establish the right foundation for online marketing success though landing pages.

  • Get the blueprint for the perfect landing page, and find out how to create a great page that converts

  • How you design your call-to-action, and where you put it for campaign success.

  • Learn how to design lead forms that convert.

Course Curriculum

3 Lectures

Instructor

Profile photo of Basim Salim
Basim Salim

I'm Basim, a seasoned marketing strategist with over a decade of experience in transforming businesses through innovative education and strategic execution.Navigating a marketing career can be complex, especially when aspiring to leadership roles or breaking new ground with startup ventures. My mission is to guide you through these challenges. With a rich background in consulting for both local and international...

Review
4.9 course rating
4K ratings
ui-avatar of Lua Vicentini
Lua V.
3.0
1 year ago

the content is good but the "packaging" is poor. It's almost an audiobook. not engaging, not dynamic. Very tiring, it requires a great deal of attention from viewer.

  • Helpful
  • Not helpful
ui-avatar of Rocco Bombardieri
Rocco B.
3.0
1 year ago

Well put together and well-sequenced. Great for a beginner wanting to learn about landing pages. The references are just a bit dated but for a lot of this. The fundamentals remain the same.

  • Helpful
  • Not helpful
ui-avatar of Joe McMahan
Joe M.
5.0
2 years ago

Thanks

  • Helpful
  • Not helpful
ui-avatar of Katsiaryna Bukhtsinava
Katsiaryna B.
1.5
2 years ago

Course is not relevant and lessons are boring. The only part that was interesting included webinars. But even they were not relevant as well.

I'm not sure there is any reason to take this course. All the information you can find in a free access

  • Helpful
  • Not helpful
ui-avatar of Harry skinner
Harry S.
5.0
2 years ago

awesome

  • Helpful
  • Not helpful
ui-avatar of Neil Kayton
Neil K.
4.0
3 years ago

Good content but a little monotonous and shouldn't have read off the slides :)

  • Helpful
  • Not helpful
ui-avatar of Dragan Radivojevic
Dragan R.
4.5
5 years ago

I got very useful information that should I test. Great job.

I think the teacher should be more engaged (Not just reading the presentation). Webinars are also useful but I would like to see some fails you had (With some explanation. This look too good to be true) not just the examples that made a success.

Also, I think presenters should talk a little bit slower and not smile and be exited 100% of the time (Someone could think that you're not 100% honest).

Thanks a lot. Stay safe and healthy :)

  • Helpful
  • Not helpful
ui-avatar of Johan Plessis
Johan P.
4.0
5 years ago

Will do at the end.

  • Helpful
  • Not helpful
ui-avatar of Zoe Keating
Zoe K.
3.5
6 years ago

These is my review as a novice:

I really enjoyed this course. The material covered was concise and not filled out with waffle or overly repetitive. There were lots of good examples to support the theory and a wide variety of slides, graphics and video.

I found Basim style of presentation perfectly acceptable and quickly grasped the key points. I feel confident I could design and test my own landing pages - which was the result I was looking for.

  • Helpful
  • Not helpful
ui-avatar of Tula Raphala
Tula R.
4.5
6 years ago

This course is awesome if you want a nice, quick breakdown of what makes landing pages work.

You will have enough knowledge on how to structure your landing pages for conversions.

It is a bit concise but it's worth it.

  • Helpful
  • Not helpful
Leave A Reply

Your email address will not be published. Required fields are marked *

Ratings

Courses You May Like

Lorem ipsum dolor sit amet elit
Show More Courses