Discover the essentials of Business Intelligence (BI) in this fun and straightforward course. Learn what BI is, why it's essential, and how it aids modern business decision-making.
In this super chill course, we break down business intelligence—what it is, how it works, and why you should care. It's all about giving you the tools to understand data better and make smarter business choices.
BI; What it does and why it's so essential
Business intelligence; the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like its partner “Big Data”, business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business. Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and a lot more.
In this short course, you will learn the basics of what is business intelligence is, why it's useful, and how it can help with your business. This course will also prepare you for future hands on courses that will go through the steps of a business intelligence project in greater depth.
1.) Understand what business intelligence is
2.) Describe how business intelligence works on a theoretical basis
3.) Discuss the broad advantages and disadvantages of business intelligence
Michael is an assistant professor of finance at Fairfield University in Connecticut. He holds a PhD in finance from the University of Tennessee and his work has been quoted in the Wall Street Journal, CNN, Nasdaq.com, Bloomberg, Reuters, and many other outlets. Michael is the President of Morning Investments, a consulting firm headquartered in Connecticut. He consults extensively with organizations...
It was good, gave me the initial idea about BI, what it is and how can I use it in my work and in my life in general. My problem with courses that have too much text is that it's easier for me to get bored.
Great Description
Great course to get started in BI.
The professor is explaining Business Intelligence in a way that's easily understood. It's great.
It has given me a very good definition to what is BI.
This was a really well done course!! I'm not new to data analysis, but my background has not been focused in BI. As a PM for a BI project, it helps to understand the ultimate goal in order to help them deliver the best product. The overview was just enough and the real-world examples were extremely helpful. Thank you!
Everything is explained very clearly and understanding well.
Yes
I guess I would have rated it as 4 stars if I were a beginner.
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Vikas R.
no practical exposure