Storytelling for Business

Master storytelling through practical guidelines for unforgettable narratives in your career. Learn to engage, inspire, and create lasting impressions.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This workshop is all about mastering storytelling skills. You’ll learn how to turn boring facts into engaging stories, ensuring listeners stay hooked. With hands-on exercises and video lectures, you’ll create memorable narratives that inspire action and resonate emotionally with your audience.

Key Points

  • Grab attention and create emotion.
  • Master the art of storytelling.
  • Use practical guidelines for compelling narratives.
  • Incorporate The 6 Senses to evoke emotions.
  • Understand The 5 Beats of classic story structure.

Learning Outcomes

  • Frame facts as human experiences.
  • Engage listeners and keep their interest.
  • Build emotional arcs in storytelling.
  • Use sensory details to enhance stories.
  • Craft a strong selling point in narratives.

About This Course

Grab attention. Create emotion. Inspire action.

You already know that a well-told story makes the best impression. But how can you master telling compelling stories? 

In this workshop, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career. 

In both video lectures and workbook exercises, you'll find the nitty-gritty tips and tools of a foolproof workshopping process you can use for crafting story after story. 

What You'll Come Away With

After taking this course, you will always know how to bring dry facts and figures to life when you reframe them as human experience. You'll know just what to do when you notice listeners losing interest.  

Once and for all, learn how to build an emotionally resonant arc for your brand biographies, your personal anecdotes for professional networking and your vision-into-action stories for presentations. 

Be heard, be remembered and create the change you wish to see in your career with dynamic and inspiring storytelling. 

  • You'll learn how to include The 6 Senses in your story scenes to trigger emotional responses.

  • You'll master The 5 Beats of classic story structure.

  • You'll know how to drive your narrative toward one unforgettable selling point.

Instructor

Profile photo of Kevin Allison
Kevin Allison

With his writing and acting work on the legendary, critically acclaimed sketch comedy series The State on MTV, Stella, Reno 911!, Flight of the Conchords, the beloved performance troupe Blue Man Group, and the popular comedic website JibJab, Kevin Allison has created all kinds of stories. In 2009, Kevin created RISK!, the live show and audio podcast "Where people tell...

More Courses By Kevin Allison
Review
4.9 course rating
4K ratings
ui-avatar of Lauren Ernest
Lauren E.
1.0
1 year ago

This is not a course about storytelling for business. It is too focused on classic storytelling.

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ui-avatar of Negar Nasrollahi
Negar N.
1.0
1 year ago

I was not a course for business storytelling! it was based on rules about classic storytelling and has nothing to do with Business!!!

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ui-avatar of Minaam Mir
Minaam M.
4.0
1 year ago

Good course so far. I would've loved it a lot if it focused on storytelling for business, as it stated in the title. Still a great course to learn about storytelling all-around.

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ui-avatar of Waluyo Sunu Jati
Waluyo S. J.
5.0
1 year ago

that gives me a new perspective how to describe information in a better way

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ui-avatar of Jeffrey Johnson
Jeffrey J.
5.0
2 years ago

Short precise presentation followed up by related homework that makes you think through what you just learned. I feel like I am going to be able to turn this training into a real benefit for me as I start in my new role by justifying managements decision to proceed and then going beyond to show them what it can be.

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ui-avatar of Nurece GĂĽneĹź
Nurece G.
5.0
2 years ago

So far so good. Thank you, I think I will gain new perspective from this course..

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ui-avatar of Mavie Mars
Mavie M.
2.0
2 years ago

i need to watch this course again

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ui-avatar of Hannah Marr
Hannah M.
2.0
2 years ago

I wanted more in depth on the first section, which was most linked to business. The rest of the sections were pretty basic about what stories are

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ui-avatar of Jason Williams
Jason W.
5.0
2 years ago

I highly recommend this course. I referred it to our marketing team at my company as well as other colleagues. If you’re interested in tapping into the power of storytelling for business, this is the course for you!

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ui-avatar of Nadine October
Nadine O.
3.5
2 years ago

I enjoyed the course, the instructor is great. I would have like more business related examples. I loved the story about Coco Channel, it was a good practical example.

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