Learn effective PR strategies with Erica Swallow to gain media attention for your startup. Master pitching and engaging journalists for successful press coverage.
Join tech journalist Erica Swallow to learn public relations strategies for your startup! Discover how to connect with journalists, create great pitches, and understand media lingo through fun case studies. Perfect for anyone looking to get press coverage and engage with the media!
Tech journalist Erica Swallow shares her public relation strategies for getting press for your startup.
Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.
After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!
In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.
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Erica Swallow is a status quo wrecker and technology entrepreneur. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among others, and she has been identified as an international thought-leader, as well, having spoken about her work at industry-shaping conferences, including SXSW, Web Summit, and WOMMA Summit.Erica previously served as the director of community for tech...
its good, personally i work in a startups/ small business incubator company, so I'm kind of familiar with most of given knowledge, but some upgrades on this course could be helpful.
O curso está sendo bem interessante, só gostaria que disponibilizasse os modelos em pdf ou doc para nos inspirarmos neles.
Good content overall needs updating
Great content - I'm hoping for an update.
Firstly, thank you for this course. Because it was short and contained different topics, it deserved 3 stars rate. Secondly, even though I've been expecting to hear about the journalists approach to the startup communication, I did not want to take a course "How to write to Erica Swallow so she would choose my company to write about". I understand the personal brand promotion, but it should be about PR for the startup companies, not about the one's journalist opinion about receiving different stories. I did not get enough valuable information from this course to get press on a tight budget. No offense please :)
What I've found useful: reverse pitches approach and the specific tools. What I did not understand is: why the press releases are bad (based on the opinion of course's author), because usually they are bringing the most valuable results, based on my experience.
Straight to the point!
fatto benissimo
Quite helpful. Thanks Erica. !
Clear, easy to follow, honest.
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Jude O.
The experience so far have been nothing short of enlightenment. I love how explicit the lecture breaks down every subject matter. Well-done Udemy!