This course teaches you essential marketing and PR skills to launch a product successfully. You'll gain insights into how journalists operate and how to utilize that knowledge for your brand, all while helping a good cause in Africa. It's all about making your launch pop!
How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.
Provide you with the basic knowledge of how to effectively work with -- and not against -- the press.
Teach you how to grab a journalist (or an investor's) attention.
Teach you how to successfully launch your startup.
1 Lectures
8 Lectures
1 Lectures
1 Lectures
Ben Parr is a respected technology commentator, investor, entrepreneur and aspiring world changer. He is launching a new venture, and is a columnist and commentator for the popular technology news website CNET. He is also in the process of writing his first non-fiction book. He was previously the Co-Editor and Editor-at-Large of Mashable.
It was good
It's a great kickstart for understanding why startups need PR, especially for those who have yet to realize it. But the course is also suitable for those who just want to learn more about PR startups. Very practical course, easy to digest, and contains some media-relations hacks for more sustainable PR efforts.
Very interesting I am learning lots
All good. It's a good start for those who want to learn PR & startup communications. Well done Ben!
Best
Amazing course. Thanks teacher.
The actual information or content in this 1 hour course could be easily fit into to solid 4 minutes video.
Love the brutal honesty from a real journalist
I'm a former journalist just starting my PR career a week ago. Taking this course made the job position clearer to me.
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Shada K.
very easy to understand, straight to the point