Brief Summary
This course teaches you how to effectively manage your startup's social media marketing in just 20 minutes a day while also snagging free press coverage from journalists. You’ll learn about strategies, tools, and how to create a content plan that works for you!
Key Points
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Manage social media marketing channels in just 20 minutes a day
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Get FREE press coverage from news journalists
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Identify your ideal target audience and social media channels
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Create a solid social media content plan
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Learn to build relationships with journalists
Learning Outcomes
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Understand who your ideal target audience is
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Know which social media channels to focus on
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Get acquainted with vital social media tools like Hootsuite
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Learn how to find and pitch to relevant journalists
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Create your first social media content plan
About This Course
Manage your startups Social Media Marketing channels in 20min per day and get FREE press from news journalists
Come with me on a journey to early traction & FREE press for your startup or SMB.
Let me tell you a quick story. Last year I created a startup called FiveOH and got press coverage in major news outlets like Dallas Morning News and Dallas Business Journal. (All this for FREE)
In this course you will learn how I spy on relevant news journalists for FREE press coverage using social media marketing channels.
This course will help you create a simple and effective social media marketing strategy to get early traction and startup PR. You will see some real life examples in this course. Specifically you will learn......
How to create an effective social media marketing strategy that helps you identify your ideal target audience and social media channels
How to create your first social media content plan (what to post and when to post)
3 types of MUST have social media tools. You will see live DEMO of tools like Pablo, Feedly and Hootsuite
How to find relevant news Journalists and then build relationship with them
How to manage your social media marketing channels in 20min a day
How to pitch to news Journalists and get free PR for your startup
There are 100s or social media courses out there and some are very good. But they mostly focus on either the strategy or the tools. This course is not just about the strategy. I will show you the tools you need to know and then how to effectively use these tools to build relationships.
I have also added several home work assignments (exercises) in this course. I would strongly encourage you to PAUSE the course and complete these along the way. These exercises are very simple and will not take more than 15 or 20min each. These assignments will help you understand the overall big picture.
After completing this course you will have a clear understanding of
Who your ideal targeting audience is
What social media channels you need to focus on (HINT: You don't have to be on all the social media networks)
What social media tools you need to have on your computer & mobile phone
How you can find Journalists who cover your industry
How to manage your social media marketing effectively (20min a day)
Enroll Now and lets begin this journey together!
Identify the RIGHT target audience & social media channels
Create your first social media strategy & content plan (What to post and when to post)
Learn about 3 MUST have tools for social media marketing
Tatiana S.
Amazing course!